{"id":9603,"date":"2020-01-16T11:34:43","date_gmt":"2020-01-16T03:34:43","guid":{"rendered":"https:\/\/expup.com\/tw\/?p=9603"},"modified":"2023-09-14T09:56:07","modified_gmt":"2023-09-14T01:56:07","slug":"cis-%e8%88%87-logo-%e6%9c%89%e4%bd%95%e4%b8%8d%e5%90%8c","status":"publish","type":"post","link":"https:\/\/expup.com\/tw\/archives\/9603","title":{"rendered":"CIS \u8a2d\u8a08\u662f\u4ec0\u9ebc\uff1fCIS \u8207 LOGO \u8a2d\u8a08\u6709\u4f55\u4e0d\u540c\uff1f| EXP \u54c1\u724c\u5f62\u8c61\u9867\u554f"},"content":{"rendered":"<blockquote><p><span style=\"font-size: 14pt;\">CIS\u8a2d\u8a08\u662f\u4ec0\u9ebc\uff1f\u5728\u7af6\u722d\u8d8a\u4f86\u8d8a\u591a\u7684\u5546\u696d\u5e02\u5834\uff0c\u85c9\u7531\u5efa\u7acb\u4f01\u696d\u6216\u54c1\u724c\u81ea\u5df1\u7684\u4e00\u5957\u4f01\u696d\u8b58\u5225\u7cfb\u7d71(Corporate Identity System\uff0c\u7c21\u7a31CIS)\uff0c\u5340\u9694\u8207\u5176\u4ed6\u5546\u696d\u516c\u53f8\u6216\u54c1\u724c\uff0c\u5efa\u7acb\u54c1\u724c\u5f62\u8c61\uff0c\u4e26\u4e14\u9032\u4e00\u6b65\u63d0\u5347\u54c1\u724c\u50f9\u503c\uff0c\u5df2\u7d93\u662f\u73fe\u4eca\u4f01\u696d\u7d93\u71df\u4e0d\u53ef\u6216\u7f3a\u7684\u91cd\u8981\u624b\u6bb5\u4e4b\u4e00\uff0cEXP\u54c1\u724c\u5f62\u8c61\u9867\u554f\u5c07\u65bc\u672c\u6587\u91cd\u9ede\u89e3\u6790\u3002<\/span><\/p><\/blockquote>\n<p><span style=\"font-size: 14pt;\">CIS \u5230\u5e95\u5305\u542b\u4e86\u4ec0\u9ebc\uff0c\u548c\u4e00\u822c\u6211\u5011\u8aaa\u7684LOGO\u53c8\u6709\u4ec0\u9ebc\u4e0d\u540c\u5462\uff1f<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u7c21\u55ae\u7684\u8aaa\uff0c\u5982\u5176\u5b57\u9762\u6240\u8868\u9054\uff0cCIS\u300c\u4f01\u696d\u8b58\u5225\u7cfb\u7d71\u300d\u5373\u662f\u5efa\u7acb\u4e00\u5957\u53ef\u8b58\u5225\u7684\u7cfb\u7d71\uff0c\u5c07\u4f01\u696d\u7684\u6838\u5fc3\u7cbe\u795e\uff0c\u5c08\u6ce8\u7684\u76ee\u6a19\u548c\u7279\u8272\uff0c\u4e43\u81f3\u9858\u666f\u8207\u76ee\u6a19\uff0c\u5728\u6b78\u7d0d\u6574\u7406\uff0c\u6e05\u695a\u7684\u5b9a\u7fa9\u5f8c\uff0c\u7d93\u904e\u8a2d\u8a08\u8f49\u5316\u6210\u4e00\u7cfb\u5217\u6709\u5f62\u548c\u7121\u5f62\u7684\u8a9e\u5f59\uff0c\u4e26\u904b\u7528\u5230\u4f01\u696d\u5404\u9805\u53ef\u898b\u7684\u61c9\u7528\u7bc4\u570d\uff0c\u5f37\u5316\u4f01\u696d\u7cbe\u795e\u8207\u50f9\u503c\u7684\u50b3\u905e\u3002<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">CIS\u53c8\u7d30\u5206\u7531\u4e09\u500b\u5c64\u9762\u7d44\u6210\uff1a<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">\u7406\u5ff5\u8b58\u5225 (Mind Identity\uff0c\u7c21\u7a31 MI) \uff1a<\/span><br \/>\n<span style=\"font-size: 14pt;\">\u5fc3\u9748\u3001\u610f\u5fd7\u3001\u50f9\u503c\u89c0\u3001\u7cbe\u795e\u6a19\u8a9e\u3001\u4f01\u696d\u6a19\u8a9e\u6587\u5316\u7b49\uff0c\u6b78\u985e\u65bc\u7d93\u71df\u7406\u5ff5\u5c64\u9762\u3002<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">\u884c\u70ba\u8b58\u5225 (Behavior Identity\uff0c\u7c21\u7a31 BI)\u00a0\uff1a<\/span><br \/>\n<span style=\"font-size: 14pt;\">\u670d\u52d9\u54c1\u8cea\u3001\u5e02\u5834\u8abf\u67e5\u3001\u7522\u54c1\u63a8\u5ee3\u3001\u516c\u5171\u95dc\u4fc2\u3001\u4fc3\u92b7\u6d3b\u52d5\u3001\u54e1\u5de5\u6559\u80b2\u7b49\uff0c\u6b78\u985e\u65bc\u843d\u5be6\u4f01\u696d\u7406\u5ff5\u7684\u884c\u52d5\u5c64\u9762\u3002<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">\u8996\u89ba\u8b58\u5225 (Visual Identity\uff0c\u7c21\u7a31 VI) \uff1a<\/span><br \/>\n<span style=\"font-size: 14pt;\">\u5c07\u4f01\u696d\u7406\u5ff5\u3001\u884c\u70ba\uff0c\u900f\u904e\u8a2d\u8a08\u5177\u9ad4\u5316\u3001\u8996\u89ba\u5316\u3001\u7b26\u865f\u5316\u3001\u70ba\u6700\u5177\u50b3\u64ad\u529b\u548c\u611f\u67d3\u529b\u7684\u5c64\u9762\uff0c\u5efa\u7acb\u4f01\u696d\u77e5\u540d\u5ea6\u3001\u5851\u9020\u4f01\u696d\u5f62\u8c61\uff0c\u6b78\u985e\u65bc\u54c1\u724c\u898f\u5283\u8a2d\u8a08\uff0c\u54c1\u724c\u5f62\u8c61\u8a2d\u8a08\u50b3\u9054\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">\u9019\u4e09\u500b\u5c64\u9762\u69cb\u6210\u4e00\u500b\u4f01\u696d\u7684\u4e0d\u540c\u9762\u5411\uff0c\u5f9e\u4f01\u696d\u6240\u8a8d\u540c\u7684\u50f9\u503c\u89c0\u8207\u7406\u5ff5\uff0c\u5b55\u80b2\u51fa\u8a72\u7d44\u7e54\u7684\u5167\u5728\u6027\u683c\u3002\u9996\u5148\u8a95\u751f\u7684\u662f\u300c\u7406\u5ff5\u8b58\u5225\u300dMI\uff0c\u7531\u5167\u5316\u7684\u7cbe\u795e\uff0c\u9032\u800c\u5f71\u97ff\u5230\u516c\u53f8\u5c0d\u5167\u90e8\u54e1\u5de5\u53ca\u5c0d\u5916\u7684\u884c\u70ba\u6a21\u5f0f\uff0c\u5efa\u7acb\u4e00\u5957\u300c\u884c\u70ba\u8b58\u5225\u300dBI\u3002\u800c<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/expup.com\/tw\/archives\/85364\">\u8996\u89ba\u8b58\u5225\u00a0VI<\/a> <\/span>\u5247\u5c07\u4f01\u696d\u7406\u5ff5\uff0c\u8f49\u8b6f\u6210\u8996\u89ba\u5143\u7d20\uff0c\u91cd\u65b0\u7d44\u5408\uff0c\u7522\u51fa\u5b8c\u6574\u7684\u8996\u89ba\u5f62\u8c61\u7cfb\u7d71\u3002<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u4e00\u822c\u4f01\u696d\u5927\u591a\u5c0d CIS \u7684\u8a8d\u77e5\u591a\u505c\u7559\u5728 VI\uff0c\u5176\u5be6 VI \u9700\u8981 MI \u548c\u00a0BI \u6df1\u5ea6\u7684\u5167\u5316\u624d\u80fd\u5c55\u986f\u51fa\u4f86\uff0c\u4e5f\u624d\u80fd\u66f4\u5b8c\u7cbe\u6e96\u50b3\u905e\u8868\u9054\u4f01\u696d\u7684\u7279\u8272\u8207\u672c\u8cea\u3002CIS \u7684\u5de5\u4f5c\u6d41\u7a0b\u9996\u8981\u5fc5\u9808\u8655\u7406 MI \u548c BI\uff0c\u9019\u5169\u500b\u5c64\u9762\u7d93\u904e\u5168\u9762\u7684\u6574\u7406\u3001\u6b78\u7d0d\u548c\u5206\u6790\uff0c\u624d\u80fd\u5167\u5316\u6210\u70ba VI\uff0c\u4e26\u4e14\u627e\u51fa\u9069\u5ea6\u7684\u8996\u89ba\u5143\u7d20\u4f86\u5916\u5316MI\u548cBI\u7684\u5448\u73fe\u3002<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u9019\u4e09\u500b\u6982\u5ff5\u5f7c\u6b64\u76f8\u8f14\u76f8\u6210\uff0c\u7f3a\u4e00\u4e0d\u53ef\uff0c\u6700\u5f8c\u64ec\u5b9a\u91cf\u8eab\u8a02\u505a\u7684<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.expup.com\/tw\/\">\u54c1\u724c\u7b56\u7565<\/a><\/span>\uff0c\u4e26\u5275\u5efa<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/expup.com\/tw\/archives\/85364\">\u8996\u89ba\u8b58\u5225\u7cfb\u7d71<\/a><\/span>\uff0c\u624d\u80fd\u5e6b\u52a9\u54c1\u724c\u64c1\u6709\u66f4\u5065\u5168\u3001\u5b8c\u6574\u7684\u6a23\u8c8c\u3002<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u800c\u4e00\u822c\u5927\u773e\u6240\u8a8d\u77e5\u7684VI \u8996\u89ba\u8b58\u5225\u8a2d\u8a08\uff0c\u53c8\u4e3b\u8981\u70ba\u5169\u7a2e\u7d44\u6210<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">\u57fa\u672c\u7cfb\u7d71\u8a2d\u8a08\uff1aLOGO \u6a19\u8a8c\u3001\u6a19\u6e96\u5b57\u3001\u8272\u5f69\u8a08\u5283\u3001\u57fa\u672c\u7d44\u5408\u3001\u8c61\u5fb5\u5716\u5f62\u2026\u7b49\u8981\u7d20\u69cb\u6210<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">\u61c9\u7528\u7cfb\u7d71\u8a2d\u8a08\uff1a\u540d\u7247\u3001\u4fe1\u5c01\u3001\u5305\u88dd\u3001\u578b\u9304\u3001\u624b\u63d0\u888b\u3001\u62db\u724c\u3001\u65d7\u5e5f\u2026\u7b49\uff0c\u5be6\u969b\u61c9\u7528\u9762\u7684\u8a2d\u8a08<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">\u7c21\u55ae\u4f86\u8aaaLOGO\u50c5\u53ea\u662fVI\u7684\u4e00\u5c0f\u90e8\u5206\uff0c\u662f\u6839\u64da\u516c\u53f8\u4f01\u696d\u7684\u7d93\u71df\u7406\u5ff5\u8207\u6587\u5316\u7cbe\u795e\uff0c\u8a2d\u8a08\u51fa\u5c08\u5c6c\u7684\u7b26\u865f\u3002\u4ee5\u7279\u6709\u7684\u5716\u5f62\u3001\u5b57\u9ad4\u3001\u984f\u8272\u4f86\u8868\u73fe\u3002\u7368\u4e00\u7121\u4e8c\u52a0\u6df1\u53d7\u773e\u7684\u5370\u8c61\u3002<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">LOGO \u662flogotype\u7684\u7c21\u7a31\uff0c\u8a72\u8a5e\u8d77\u6e90\u65bc\u5e0c\u81d8\u8a9e\uff1alogos\uff0c\u610f\u601d\u662f\u300c\u6587\u5b57\u300d\u3002 \u4e00\u822c\u4f86\u8aaaLOGO\u6709\u5169\u5927\u90e8\u5206\uff1a\u6587\u5b57\u7b26\u865f\u548c\u5716\u50cf\uff0c\u4e5f\u6709\u5716\u50cf\u7d50\u5408\u5b57\u9ad4\u7684LOGO\uff0c\u5728VI\u8a2d\u8a08\u4f86\u8aaa\uff0c\u6587\u5b57\u7b26\u865f\u901a\u5e38\u662f\u6307\u516c\u53f8\u7684\u540d\u7a31\u3002\u5982\u679c\u6a19\u8a8c\u6c92\u6709\u6587\u5b57\uff0c\u6211\u5011\u7a31\u5176\u70ba\u300c\u8c61\u5fb5\u5716\u6848\u300d\uff08symbols\uff09\uff0c\u4f46\u7528\u4f86\u6e9d\u901a\u7684\u8c61\u5fb5\u5716\u6848\uff08\u5982\u4ea4\u901a\u6a19\u8a8c\u6216\u6307\u793a\u724c\uff09\u5be6\u969b\u4e0a\u662f\u4e00\u7a2e\u300c\u8c61\u5f62\u7b26\u865f\u300d\uff08pictographs\uff09 \u5982\u679c\u4e00\u500b\u6a19\u8a8c\u50c5\u7531\u5b57\u9ad4\u7d44\u6210\uff0c\u4ed6\u5011\u53ef\u4ee5\u7a31\u70ba\u5b57\u6bcd\u6a19\uff08letter marks\uff09\u3001\u6587\u5b57\u6a19\uff08wordmarks\uff09\uff0c\u6216\u8005\u7a31\u70ba\u5b57\u6bcd\u7d44\u5408\u6a19\u8a8c\uff08 monograms\uff09\uff0c\u901a\u5e38\u9019\u4e9b\u6587\u5b57\u6a19\u8a8c\u662f\u63a1\u7528\u9996\u5b57\u6bcd\u6216\u7e2e\u5beb\u7684\u5f62\u5f0f\u4f86\u8868\u73fe\uff0c\u7576\u7136\uff0c\u4e5f\u53ef\u4ee5\u7528\u516c\u53f8\u5168\u7a31\u3002\u7576\u8c61\u5fb5\u5716\u6848\u53ca\u6587\u5b57\u6a19\u8a8c\u7d50\u5408\u5728\u4e00\u8d77\uff0c\u5c31\u662f\u6211\u5011\u6240\u8aaa\u7684\u300c\u6df7\u5408\u6a19\u8a8c\u300d\uff08combination marks\uff09\u3002<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u800c\u5176\u5b83\u56e0\u70baLOGO\u8a2d\u8a08\u800c\u884d\u4f38\u7684\u8a2d\u8a08\u88fd\u4f5c\u7269\uff0c\u5c31\u88ab\u7a31\u70ba\u6240\u8b02\u7684\u300c\u61c9\u7528\u8a2d\u8a08\u7cfb\u7d71\u300d\uff0c\u8209\u51e1\u4efb\u4f55\u540d\u7247\u3001\u6587\u5177\u3001\u578b\u9304\u3001\u7db2\u7ad9\u3001\u62db\u724c\u3001\u5ba4\u5167\u8a2d\u8a08\u7b49\u7b49\uff0c\u4ee5\u8996\u89ba\u53ef\u898b\u7684\u5f62\u9ad4\u51fa\u73fe\u7684\u7269\u4ef6\uff0c\u90fd\u53ef\u4ee5\u5ef6\u4f38\u4f01\u696d\u8996\u89ba\u5f62\u8c61\uff0c\u66f4\u662f\u4e00\u822c\u6d88\u8cbb\u8005\u63a5\u89f8\u4f01\u696d\u7684\u7b2c\u4e00\u5370\u8c61\u3002<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><u>\u5ef6\u4f38\u95b1\u8b80\uff1a<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/expup.com\/tw\/archives\/85645\">\u4e94\u5927LOGO \u8a2d\u8a08\u8981\u9ede\uff0c\u5efa\u7acb\u4f60\u7684\u54c1\u724c\u7406\u5ff5\uff0c\u5c55\u73fe\u54c1\u724c\u7684\u7368\u7279\u6027<\/a><\/span><br \/>\n<\/u><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u6839\u64da\u7814\u7a76\u986f\u793a\uff0c\u6211\u5011\u7684\u5927\u8166\u8655\u7406\u8996\u89ba\u6548\u679c\u6bd4\u6587\u5b57\u5feb60,000\u500d\uff0c\u4eba\u5011\u8a18\u4f4f80\uff05\u7684\u5716\u50cf\u548c20\uff05\u7684\u6587\u5b57\uff0c\u83ab\u602a\u4e4eCIS\u4e2d\u7684VI\u662f\u8a31\u591a\u4f01\u696d\u9858\u610f\u82b1\u91cd\u91d1\u96d5\u5851\u7684\u4e00\u500b\u6b66\u5668\u3002\u7136\u800c\u6210\u529f\u7684\u95dc\u9375\u5728\u65bc\u91cf\u8eab\u8a02\u4f5c\u7684\u5de7\u5999\u5ea6\u662f\u5426\u80fd\u8207\u54c1\u724c\u5f62\u8c61\u7dca\u5bc6\u7d50\u5408\uff0cEXP\u54c1\u724c\u5f62\u8c61\u9867\u554f\u8a8d\u70ba\u96a8\u8457\u54c1\u724c\u7b56\u7565\u8abf\u6574\u4e26\u4e14\u6210\u9577\uff0c\u9019\u7d55\u5c0d\u9700\u8981\u614e\u9078\u6709\u7d93\u9a57\u7684\u54c1\u724c\u5f62\u8c61\u8a2d\u8a08\u5718\u968a\u4f86\u898f\u756b\u57f7\u884c\uff0c\u624d\u70ba\u4e0a\u4e0a\u4e4b\u7b56\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 12pt;\">\u64b0\u6587\uff1aEXP \u5275\u749f\u570b\u969b\u54c1\u724c\u9867\u554f<\/span><br \/>\n<span style=\"font-size: 12pt;\">\u9996\u5716\u4f86<span style=\"color: #808080;\">\u6e90\uff1aPhoto by\u00a0<strong><a style=\"color: #808080;\" href=\"https:\/\/www.pexels.com\/@romanp?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\">Roman Pohorecki\u00a0<\/a><\/strong>from\u00a0<\/span><strong><span style=\"color: #808080;\"><a style=\"color: #808080;\" href=\"https:\/\/www.pexels.com\/photo\/drawing-feedback-logos-critique-17845\/?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\">Pexels<\/a><\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<\/span><br \/>\n<span style=\"color: #3366ff; font-size: 12pt;\"><a style=\"color: #3366ff;\" href=\"https:\/\/expup.com\/tw\/exp-project\">EXP\u54c1\u724c\u9867\u554f\u6210\u529f\u6848\u4f8b<\/a><\/span><br 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href=\"https:\/\/expup.com\/tw\/exp-contact\">\u60a8\u9047\u5230\u54c1\u724c\u8f49\u578b\u3001\u54c1\u724c\u5347\u7d1a\u3001\u54c1\u724c\u6d3b\u5316\u2026\u7b49\u554f\u984c\u55ce\uff1f\u6b61\u8fce\u8207EXP\u806f\u7d61<\/a><\/span><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CIS\u8a2d\u8a08\u662f\u4ec0\u9ebc\uff1f\u5728\u7af6\u722d\u8d8a\u4f86\u8d8a\u591a\u7684\u5546\u696d\u5e02 [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":9604,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168],"tags":[81,82,83,84,257,258,263,265,266],"class_list":["post-9603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-design","tag-strategy","tag-brand-planning","tag-logo-design","tag-cis-design","tag-257","tag-258","tag-263","tag-265","tag-266"],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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