{"id":8639,"date":"2018-10-18T11:09:46","date_gmt":"2018-10-18T03:09:46","guid":{"rendered":"https:\/\/www.expup.com\/tw\/?p=8639"},"modified":"2022-05-17T17:01:51","modified_gmt":"2022-05-17T09:01:51","slug":"%e6%b7%ba%e8%ab%87%e9%9b%bb%e5%95%86%e8%88%87%e5%93%81%e7%89%8c%e7%9a%84%e8%a1%8c%e9%8a%b7%e6%bc%8f%e6%96%97%e4%b8%8b","status":"publish","type":"post","link":"https:\/\/expup.com\/tw\/archives\/8639","title":{"rendered":"\u6dfa\u8ac7\u96fb\u5546\u8207\u54c1\u724c\u7684\u884c\u92b7\u6f0f\u6597(\u4e0b)"},"content":{"rendered":"

\u5f9e\u884c\u92b7\u6f0f\u6597\u4e2d\u6211\u5011\u4e86\u89e3\u884c\u92b7\u5728\u4e0d\u540c\u6642\u671f\u4e2d\u5c0d\u65bc\u6d88\u8cbb\u8005\u6709\u8457\u4e0d\u540c\u7684\u4f5c\u7528\uff0c\u884c\u92b7\u5f8c\u671f\u7684\u7559\u5b58\u3001\u5fe0\u8aa0\u8207\u64c1\u8b77\u4e09\u500b\u968e\u6bb5\u4e2d\uff0c\u884c\u92b7\u7aef\u80fd\u505a\u7684\u54c1\u724c\u7b56\u7565<\/a>\u6709\u54ea\u4e9b\uff0c\u884c\u92b7\u5f8c\u671f\u95dc\u4e4e\u5230\u6d88\u8cbb\u8005\u7684\u8a55\u50f9\uff0c\u4e5f\u95dc\u4e4e\u5230\u884c\u92b7\u7b56\u7565<\/a>\u7684\u6548\u679c\u3002<\/span><\/p><\/blockquote>\n

EXP\u5275\u749f\u570b\u969b\u54c1\u724c\u9867\u554f\u63a5\u7e8c\u524d\u7bc7\u884c\u92b7\u6f0f\u6597 (Marketing Funnel)\u6216\u7a31\u92b7\u552e\u6f0f\u6597(Sale Funnel)\uff0c\u6211\u5011\u91cd\u6eab\u4e00\u4e0b\u6f0f\u6597\u4e2d\u7684\u516d\u500b\u968e\u6bb5\uff1a<\/span><\/p>\n

    \n
  1. \u77e5\u66c9 \uff0d \u8b93\u6d88\u8cbb\u8005\u77e5\u9053\u6211\u5011<\/span><\/li>\n
  2. \u8003\u616e \uff0d \u8b93\u6d88\u8cbb\u8005\u8003\u616e\u6211\u5011<\/span><\/li>\n
  3. \u8f49\u63db \uff0d \u8b93\u6d88\u8cbb\u8005\u6210\u70ba\u9867\u5ba2<\/span><\/li>\n
  4. \u7559\u5b58 \uff0d \u8b93\u6d88\u8cbb\u8005\u5c0d\u552e\u5f8c\u670d\u52d9\u6eff\u610f<\/span><\/li>\n
  5. \u5fe0\u8aa0 \uff0d \u8b93\u6d88\u8cbb\u8005\u7522\u751f\u56de\u8cfc\u6a5f\u6703<\/span><\/li>\n
  6. \u64c1\u8b77 \uff0d \u8b93\u6d88\u8cbb\u8005\u5e6b\u6211\u5011\u8aaa\u8a71<\/span><\/li>\n<\/ol>\n

    \u77e5\u66c9\u3001\u8003\u616e\u3001\u8f49\u63db\uff0c\u4f5c\u70ba\u884c\u92b7\u524d\u671f\u7684\u65bd\u529b\u9ede\uff0c\u64cd\u4f5c\u4e0a\u6709\u6642\u5c11\u4e0d\u514d\u6478\u7d22\uff0c\u5982\u4e0a\u7bc7\u8209\u4f8b\uff0c\u5982\u679c\u4f60\u7684\u54c1\u724c\u7522\u54c1\u662f\u53d7\u773e\u4eba\u6578\u591a\u7684\u4f4e\u55ae\u50f9\u65e5\u5e38\u7528\u54c1\uff0c\u4f60\u9700\u8981\u89f8\u53ca\u7684\u77e5\u66c9\u53ca\u8003\u616e\u968e\u6bb5\u6d88\u8cbb\u8005\u7bc4\u570d\u5c31\u6703\u5f88\u5ee3\uff0c\u6d88\u8cbb\u8005\u56e0\u70ba\u9078\u64c7\u591a\u3001\u9078\u64c7\u6642\u9593\u77ed\uff0c\u4f60\u6703\u9700\u8981\u7838\u5927\u91cf\u7684\u884c\u92b7\u9810\u7b97\u53bb\u628a\u91cf\u505a\u5927\u3002\u5982\u679c\u4f60\u7684\u7522\u54c1\u662f\u9ad8\u55ae\u50f9\u3001\u9078\u64c7\u671f\u9577\u7684\u5546\u54c1\uff0c\u5247\u8003\u616e\u53ca\u8f49\u63db\u968e\u6bb5\u5c31\u5f88\u5bb9\u6613\u6709\u9ad8\u6d41\u5931\u7387\u3002<\/span><\/p>\n

    \u800c\u4f5c\u70ba\u884c\u92b7\u5f8c\u671f\u7684\u65bd\u529b\u9ede\uff0c\u5f8c\u671f\u7684\u968e\u6bb5\u95dc\u4e4e\u6700\u5f8c\u6d88\u8cbb\u8005\u662f\u5426\u7559\u4e0b\u6b63\u9762\u8a55\u50f9\uff0c\u4e5f\u95dc\u4e4e\u80fd\u5426\u653e\u5927\u54c1\u724c\u884c\u92b7\u6548\u679c\u7684\u4e00\u74b0\uff0c\u5176\u4e2d\u5ba2\u670d\u53ca\u793e\u7fa4\u4e0a\u7684\u8ca0\u8a55\u8655\u7406\u975e\u5e38\u91cd\u8981\uff0c\u9700\u8981\u516c\u53f8\u92b7\u552e\u3001\u7522\u54c1\u8207\u884c\u92b7\u7684\u5171\u540c\u5354\u529b\uff0c\u4f86\u6700\u5927\u5316\u6548\u679c\u3002<\/span><\/p>\n

    \u7559\u5b58\u968e\u6bb5\uff1a<\/strong><\/span><\/p>\n

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    \u5fe0\u8aa0\u968e\u6bb5\uff1a<\/strong><\/span><\/p>\n

    \u5982\u679c\u5ba2\u4eba\u771f\u7684\u5f88\u9ad8\u8208\u7684\u6536\u4e0b\u7522\u54c1\uff0c\u4e26\u7d66\u4e88\u4f60\u6b63\u9762\u7684\u56de\u994b\uff0c\u6216\u8a31\u4f60\u53ef\u4ee5\u518d\u63a8\u85a6\u66f4\u591a\u76f8\u95dc\u7684\u7522\u54c1\u7d66\u4ed6\u3002\u9019\u6642\u53ef\u4ee5\u63a1\u7528\u81ea\u52d5\u5316\u53ca\u500b\u4eba\u5316\u7684edm\u767c\u9001\uff0c\u63d0\u4f9b\u5ba2\u4eba\u91dd\u5c0d\u4e0d\u540c\u6642\u9593\u5468\u671f\u6216\u4e0d\u540c\u5167\u5bb9\u7684\u56de\u8cfc\u512a\u60e0\u7d66\u4e88\u719f\u5ba2\uff0c\u5982\u5df2\u7d93\u8cfc\u8cb7\u6eff\u4e00\u5468\/\u4e00\u500b\u6708\/\u4e09\u500b\u6708\u7684\u5ba2\u4eba\uff0c\u7d66\u4e88\u4e0d\u540c\u7684\u512a\u60e0\u6216\u5167\u5bb9\uff0c\u91dd\u5c0d\u6d88\u8017\u54c1\uff0c\u4e5f\u53ef\u4ee5\u4f9d\u7167\u5ba2\u4eba\u5feb\u7528\u5b8c\u7522\u54c1\u7684\u6642\u9593\u6642\u518d\u63d0\u4f9b\u56de\u8cfc\u8a0a\u606f\uff0c\u90fd\u53ef\u4ee5\u589e\u52a0\u696d\u7e3e\u3002\u96d6\u7136\u73fe\u5728\u7684\u5ee3\u544a\u6295\u653e\u4ea6\u53ef\u4ee5\u505a\u5230\u985e\u4f3c\u7684\u6548\u679c\uff0c\u4f46edm\u90f5\u4ef6\u884c\u92b7\u80fd\u627f\u8f09\u8f03\u591a\u7684\u7522\u54c1\u8a0a\u606f\uff0c\u5c0d\u5df2\u7d93\u8cb7\u904e\u4f60\u7522\u54c1\u7684\u6d88\u8cbb\u8005\u4f86\u8aaa\uff0c\u5b83\u9084\u662f\u4e00\u500b\u76f8\u5c0d\u6210\u672c\u8f03\u4f4e\u7684\u505a\u6cd5\u3002\u4e0d\u904e\uff0c\u8acb\u5207\u8a18\u4e0d\u8981\u7528email\u8f5f\u70b8\u4f60\u7684\u5ba2\u6236\uff0c\u4ee5\u514d\u5217\u5165\u9ed1\u540d\u55ae\u3002\u53e6\u5916\uff0c\u500b\u4eba\u5316\u7684edm\u80fd\u5927\u5e45\u589e\u52a0\u958b\u4fe1\u7387\u53ca\u512a\u5316\u6d88\u8cbb\u9ad4\u9a57\uff0c\u9867\u5ba2\u5728\u6574\u500b\u6d88\u8cbb\u65c5\u7a0b\u90fd\u80fd\u7559\u4e0b\u8a0a\u606f\uff0c\u5982\u5730\u7406\u4f4d\u7f6e\u3001\u700f\u89bd\u904e\u7684\u9805\u76ee\u3001\u6d88\u8cbb\u559c\u597d\u7b49\u7b49\uff0c\u5c0d\u5f8c\u7e8c\u63d0\u4f9b\u500b\u4eba\u5316\u7684\u5546\u54c1\u63a8\u85a6\u6703\u6709\u5f88\u5927\u5e6b\u52a9\u3002<\/span><\/p>\n

    \u64c1\u8b77\u968e\u6bb5\uff1a<\/strong><\/span><\/p>\n

    \u7d93\u6b77\u4e86\u524d\u9762\u4e94\u500b\u968e\u6bb5\uff0c\u606d\u559c\u4f60\uff0c\u4f60\u7372\u5f97\u4e00\u500b\u6703\u6301\u7e8c\u6d88\u8cbb\u7684\u5ba2\u4eba\uff0c\u4f60\u53ef\u4ee5\u8a2d\u8a08\u7a4d\u5206\u8a08\u5283\uff0c\u9f13\u52f5\u5ba2\u6236\u8b8a\u6210\u50b3\u63da\u54c1\u724c\u7684\u71b1\u8877\u4efd\u5b50\u3002\u751a\u81f3\u8b93\u5ba2\u4eba\u5206\u4eab\u7a4d\u5206\uff0c\u9f13\u52f5\u66f4\u591a\u89aa\u670b\u597d\u53cb\u52a0\u5165\u6d88\u8cbb\u7684\u884c\u5217\uff0c\u8acb\u8a18\u8457\uff0c\u4e00\u4f4d\u71b1\u60c5\u611b\u7528\u8005\u7684\u53e3\u7891\u884c\u92b7\u80fd\u5927\u5e45\u964d\u4f4e\u65b0\u9867\u5ba2\u7684\u7372\u53d6\u6210\u672c\u3002\u6240\u4ee5\u8a2d\u8a08\u54c1\u724cVIP\u5c08\u5c6c\u8d08\u79ae\u3001\u719f\u5ba2\u751f\u65e5\u79ae\uff0c\u800c\u975e\u53ea\u662f\u7d66\u4e88\u6298\u6263\u52b5\uff0c\u5c07\u66f4\u80fd\u6253\u52d5\u64c1\u8b77\u968e\u6bb5\u7684\u5fe0\u5be6\u9867\u5ba2\u3002<\/span><\/p>\n

    \u64b0\u6587\uff1aEXP \u5275\u749f\u570b\u969b\u54c1\u724c\u9867\u554f<\/p>\n

     <\/p>\n

    EXP \u5275\u749f\u570b\u969b\u54c1\u724c\u9867\u554f<\/a>\uff5c\u00a0\u54c1\u724c\u7b56\u7565<\/a>\uff5c\u54c1\u724c\u5b9a\u4f4d<\/a>\uff5c\u54c1\u724c\u898f\u5283<\/a>\uff5c\u54c1\u724c\u8a2d\u8a08<\/a>\uff5cCIS\u54c1\u724c\u8b58\u5225\u8a2d\u8a08<\/a>\uff5c\u5305\u88dd\u8a2d\u8a08<\/a>\uff5c\u54c1\u724c\u884c\u92b7<\/a><\/span>
    \n    \u60a8\u9047\u5230\u54c1\u724c\u8f49\u578b\u3001\u54c1\u724c\u5347\u7d1a\u3001\u54c1\u724c\u6d3b\u5316\u2026\u7b49\u554f\u984c\u55ce\uff1f\u6b61\u8fce\u8207EXP\u806f\u7d61<\/a><\/span><\/p>\n

     <\/p>\n

    \u5ef6\u4f38\u95b1\u8b80\uff1a<\/span>
    \n    EXP\u54c1\u724c\u9867\u554f\u6210\u529f\u6848\u4f8b<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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