{"id":7187,"date":"2018-07-05T10:49:34","date_gmt":"2018-07-05T02:49:34","guid":{"rendered":"https:\/\/www.expup.com\/tw\/?p=7187"},"modified":"2024-04-19T08:59:12","modified_gmt":"2024-04-19T00:59:12","slug":"%e7%82%ba%e4%bb%80%e9%ba%bc%e6%9c%89%e4%ba%86%e5%93%81%e7%89%8c%e5%8d%bb%e8%b3%ba%e4%b8%8d%e5%88%b0%e9%8c%a2%ef%bc%9f%e5%9b%a0%e7%82%ba%e4%bd%a0%e9%82%84%e6%b2%92%e6%90%9e%e6%87%82%e4%b8%89%e4%bb%b6","status":"publish","type":"post","link":"https:\/\/expup.com\/tw\/archives\/7187","title":{"rendered":"\u70ba\u4ec0\u9ebc\u6709\u4e86\u54c1\u724c\u537b\u8cfa\u4e0d\u5230\u9322\uff1f\u56e0\u70ba\u4f60\u9084\u6c92\u641e\u61c2\u4e09\u4ef6\u4e8b\uff5c\u54c1\u724c\u7d93\u71df"},"content":{"rendered":"<blockquote><p><span style=\"font-size: 14pt;\"><strong>EXP\u5275\u749f\u570b\u969b\u54c1\u724c\u9867\u554f\u8207\u5927\u5bb6\u5206\u4eab\u4e09\u500b\u89c0\u5ff5\uff0c<br \/>\n\u89c0\u5ff5\u4e00\uff1a\u54c1\u724c\u662f\u7368\u6709\u7684\u540d\u7a31\u3001\u8b58\u5225\u7b26\u865f\u3001\u7cbe\u795e\u7406\u5ff5\u3001\u6838\u5fc3\u50f9\u503c\uff0c\u5305\u542b\u7522\u54c1\u6216\u670d\u52d9\u5404\u7a2e\u6709\u5f62\u548c\u7121\u5f62\u7684\u7d9c\u5408\u8868\u73fe\u4ee3\u540d\u8a5e\u3002<strong>\u89c0\u5ff5\u4e8c\uff1a\u884c\u92b7\u662f\u5c07\u54c1\u724c\u6838\u5fc3\u50f9\u503c\u8207\u54c1\u724c\u3001\u7522\u54c1\u6216\u670d\u52d9\u7684\u76f8\u95dc\u8cc7\u8a0a\u50b3\u9054\u7d66\u53d7\u773e\u7684\u65b9\u5f0f\u3002\u89c0\u5ff5\u4e09\uff1a<strong>\u92b7\u552e\u662f\u5411\u5ba2\u6236\u8ca9\u552e\u516c\u53f8\u7684\u7522\u54c1\u6216\u670d\u52d9\uff0c\u4f7f\u516c\u53f8\u7372\u5f97\u5229\u6f64\u7684\u4ea4\u6613\u884c\u70ba\u3002\u641e\u61c2\u9019\u4e09\u500b\u95dc\u9375\uff0c<a href=\"https:\/\/expup.com\/tw\/work-brand-strategy\">\u54c1\u724c\u7b56\u7565<\/a>\u624d\u80fd\u6210\u529f\u5e36\u52d5\u54c1\u724c\u767c\u5c55\u3002<\/strong><\/strong><\/strong><\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14pt;\">\u5728\u8207\u5ba2\u6236\u63a5\u89f8\u7684\u904e\u7a0b\uff0c\u5e38\u5e38\u9047\u5230\u4ee5\u4e0b\u63d0\u554f\uff1a\u6211\u60f3\u505a\u884c\u92b7\uff0c\u8acb\u5e6b\u6211\u8a2d\u8a08\u4e00\u500bLOGO\u3002\u6211\u60f3\u505a\u54c1\u724c\uff0c\u589e\u52a0\u7522\u54c1\u7684\u92b7\u552e\u91cf\uff0c\u4f46\u9019\u4e09\u8005\u4e4b\u9593\u5230\u5e95\u6709\u4f55\u5dee\u7570\u8207\u5f71\u97ff\uff0c\u662f\u5f88\u591a\u54c1\u724c\u4e3b\u5fc3\u4e2d\u7684\u5927\u7591\u60d1\u3002<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u7834\u984c\u6cd5\u5148\u8aaa\uff0c\u57f7\u884c\u4efb\u4f55\u9805\u76ee\u4e4b\u524d\uff0c\u8acb\u5148\u8a8d\u6e05\u4e00\u500b\u4e8b\u5be6\uff1a<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u54c1\u724c\u2260\u884c\u92b7\u2260\u92b7\u552e\uff0c\u9019\u4e09\u4ef6\u4e8b\u5f7c\u6b64\u9593\u662f\u76f8\u8f14\u76f8\u6210\uff0c\u8b93\u4f01\u696d\u71df\u904b\u6642\u7684\u4e92\u52d5\u7522\u751f\u9023\u7d50\u6027\u8207\u57f7\u884c\u4f9d\u64da\uff0c\u7f3a\u4e00\u4e0d\u53ef\uff0c\u5982\u6709\u4e00\u74b0\u6c7a\u7b56\u932f\u8aa4\uff0c\u9023\u5e36\u6703\u5f71\u97ff\u6574\u9ad4\u6a23\u8c8c\u3002\u5728\u767c\u5c55\u54c1\u724c\u524d\uff0c\u5efa\u8b70\u5148\u900f\u904e\u5546\u696d\u5206\u6790\u4e86\u89e3\u81ea\u5df1\u7684STP\uff0c\u6240\u8b02STP\u610f\u6307\uff1a<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Segmenting\uff1a\u5dee\u7570\u5316\u7279\u8cea<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Targeting\uff1a\u76ee\u6a19\u5e02\u5834<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Positioning\uff1a\u5e02\u5834\u5b9a\u4f4d<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7196\" src=\"https:\/\/www.expup.com\/tw\/wp-content\/uploads\/2018\/07\/funnel-2-1.jpg\" alt=\"funnel-2\" width=\"702\" height=\"336\" srcset=\"https:\/\/expup.com\/tw\/wp-content\/uploads\/2018\/07\/funnel-2-1.jpg 702w, https:\/\/expup.com\/tw\/wp-content\/uploads\/2018\/07\/funnel-2-1-300x144.jpg 300w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\">\u63a5\u4e0b\u4f86\uff0c\u6211\u5011\u518d\u5c07\u54c1\u724c\u3001\u884c\u92b7\u3001\u92b7\u552e\u9019\u4e09\u4ef6\u4e8b\u5206\u5225\u8aaa\u660e\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7195\" src=\"https:\/\/www.expup.com\/tw\/wp-content\/uploads\/2018\/07\/funnel-1-1.jpg\" alt=\"funnel-1\" width=\"702\" height=\"336\" srcset=\"https:\/\/expup.com\/tw\/wp-content\/uploads\/2018\/07\/funnel-1-1.jpg 702w, https:\/\/expup.com\/tw\/wp-content\/uploads\/2018\/07\/funnel-1-1-300x144.jpg 300w\" sizes=\"(max-width: 702px) 100vw, 702px\" 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14pt;\">\u7576\u5718\u968a\u6709\u4e86\u5546\u696d\u5206\u6790\u7684\u521d\u6b65\u8cc7\u6599\u505a\u57fa\u5e95\uff0c\u5c31\u61c9\u601d\u8003\u5982\u4f55\u5c07\u5206\u6790\u5f8c\u7684\u8cc7\u6599\u7d50\u679c\u8f49\u5316\u6210\u300e\u54c1\u724c\u300f\uff0c\u5efa\u7acb\u7522\u54c1\u6216\u670d\u52d9\u53ef\u57f7\u884c\u7684\u71df\u904b\u76ee\u7684\u53ca\u76ee\u6a19\uff0c\u5305\u542b\u671f\u671b\u50b3\u9054\u7684\u50f9\u503c\u4e3b\u5f35\uff0c\u4e26\u53ef\u660e\u78ba\u7684\u8ad6\u8ff0\uff0c\u4ee5\u53ca\u76f8\u95dc\u8b58\u5225\u6027\u8207\u8a18\u61b6\u9ede\u7684\u7522\u51fa\u3002\u5982\u679c\u7f3a\u5c11\u300e\u54c1\u724c\u300f\uff0c\u92b7\u552e\u904e\u7a0b\u4fbf\u50c5\u6709\u5546\u54c1\u7684\u529f\u80fd\u50f9\u503c\u4f5c\u70ba\u9078\u64c7\u7684\u4f9d\u64da\uff0c\u7f3a\u5c11\u60c5\u611f\u9762\u7684\u50f9\u503c\u8a8d\u540c\u3002\u60c5\u611f\u9762\u8a8d\u540c\u96e3\u4ee5\u7528\u6578\u64da\u91cf\u5316\uff0c\u4f46\u529f\u80fd\u50f9\u503c\u53ef\u4ee5\u3002\u5c11\u4e86\u300e\u54c1\u724c\u300f\u8f14\u52a9\uff0c\u7522\u54c1\u6216\u670d\u52d9\u92b7\u552e\u6642\u5bb9\u6613\u9677\u5165\u6bd4\u50f9\u3001\u6bd4\u898f\u683c\u7684\u96e3\u8655\u3002\u7576\u5718\u968a\u6e05\u695a\u300e\u54c1\u724c\u300f\u3001\u4e86\u89e3\u300e\u54c1\u724c\u300f\u5177\u5099\u7684\u7279\u6027\u5f8c\uff0c\u4e0b\u4e00\u6b65\u958b\u59cb\u601d\u8003\u300e\u884c\u92b7\u300f\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7197\" src=\"https:\/\/www.expup.com\/tw\/wp-content\/uploads\/2018\/07\/i-1.png\" alt=\"i\" width=\"865\" height=\"543\" srcset=\"https:\/\/expup.com\/tw\/wp-content\/uploads\/2018\/07\/i-1.png 865w, https:\/\/expup.com\/tw\/wp-content\/uploads\/2018\/07\/i-1-300x188.png 300w\" sizes=\"(max-width: 865px) 100vw, 865px\" \/><\/p>\n<h2><strong>\u89c0\u5ff5\u4e8c\uff1a\u884c\u92b7\u662f\u5c07\u54c1\u724c\u6838\u5fc3\u50f9\u503c\u8207\u54c1\u724c\u3001\u7522\u54c1\u6216\u670d\u52d9\u7684\u76f8\u95dc\u8cc7\u8a0a\u50b3\u9054\u7d66\u53d7\u773e\u7684\u65b9\u5f0f\u3002<\/strong><\/h2>\n<p><span style=\"font-size: 14pt;\">\u5e02\u9762\u4e0a\u5e38\u898b\u7684\u300e\u884c\u92b7\u300f\u670d\u52d9\u5167\u5bb9\u5ee3\u7fa9\u4f86\u8aaa\u53c8\u5206\u70ba\u4e09\u90e8\u5206\uff1a<a href=\"https:\/\/expup.com\/tw\/\">\u884c\u92b7\u9867\u554f<\/a>\u3001<a href=\"https:\/\/expup.com\/tw\/\">\u884c\u92b7\u7b56\u7565<\/a>\u8207\u884c\u92b7\u6e9d\u901a\u57f7\u884c\u3002<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><a href=\"https:\/\/expup.com\/tw\/\">\u884c\u92b7\u9867\u554f<\/a>\u662f\u4ee5\u884c\u92b7\u7406\u8ad6\u70ba\u57fa\u790e\uff0c\u52a0\u4e0a\u7522\u696d\u7814\u7a76\u7d93\u9a57\u7d2f\u7a4d\u8207\u5c08\u696d\u6d1e\u5bdf\u80fd\u529b\uff0c\u63d0\u4f9b\u9069\u7576\u7684\u884c\u92b7\u5efa\u8b70\u8207\u65b9\u5411\u7d66\u4f01\u696d\u53c3\u8003\u3002\u5927\u5bb6\u5e38\u807d\u5230\u7684PEST\u30014P\u30014C\u7b49\u7406\u8ad6\uff0c\u7686\u662f\u767c\u5c55<a href=\"https:\/\/expup.com\/tw\/\">\u884c\u92b7\u7b56\u7565<\/a>\u8207\u884c\u92b7\u6e9d\u901a\u57f7\u884c\u7684\u8ad6\u9ede\u4f9d\u64da\u3002<a href=\"https:\/\/expup.com\/tw\/\">\u884c\u92b7\u7b56\u7565<\/a>\u662f\u5c07\u300e\u54c1\u724c\u300f\u6216\u300e\u7522\u54c1\u300f\u60f3\u8981\u50b3\u9054\u7d66\u53d7\u773e\u7684\u8a0a\u606f\uff0c\u6709\u908f\u8f2f\u3001\u5c64\u6b21\u6027\u7684\u5efa\u69cb\uff0c\u5305\u542b\u5404\u4ee5\u4f55\u7a2e\u65b9\u5f0f\u9032\u884c\u6e9d\u901a\uff0c\u6e9d\u901a\u6642\u9593\u9ede\u4e0a\u7684\u5b9a\u7fa9\u7b49\u7b49\u3002\u7522\u751f\u51fa\u4e00\u4efd\u6709\u7cfb\u7d71\u6027\u7684\u6587\u4ef6\uff0c\u8b93\u57f7\u884c\u8005\u53ef\u6709\u8108\u7d61\u6e9d\u901a\u671f\u671b\u50b3\u905e\u7684\u5167\u5bb9\u8207\u64ec\u5b9a\u6e9d\u901a\u9806\u5e8f\u3002<a href=\"https:\/\/expup.com\/tw\/\">\u884c\u92b7\u7b56\u7565<\/a>\u5b8c\u4e26\u7d93\u7531\u6c7a\u7b56\u8005\u6838\u51c6\uff0c\u624d\u9032\u5165\u884c\u92b7\u6e9d\u901a\u57f7\u884c\u3002<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u884c\u92b7\u6e9d\u901a\u57f7\u884c\u53c8\u53ef\u518d\u5340\u5206\u6210\u5be6\u9ad4\u6e9d\u901a\u8207\u6578\u4f4d\u6e9d\u901a\u3002\u901a\u5e38\u770b\u5230\u57f7\u884c\u7684\u7522\u51fa\u524d\uff0c\u6703\u5148\u6709\u6e9d\u901a\u57f7\u884c\u898f\u5283\uff0c\u9019\u6642\u898f\u5283\u7684\u5167\u5bb9\uff0c\u66f4\u50be\u5411\u91dd\u5c0d\u6027\u4e14\u7bc4\u570d\u66f4\u805a\u7126\u6536\u6582\u7684\u57f7\u884c\u65b9\u5f0f\u5efa\u8b70\u3002\u4e00\u822c\u5e38\u63d0\u5230\u7684\u5c55\u89bd\u3001\u5a92\u9ad4\u5ee3\u544a\u3001google\u518d\u884c\u92b7\u3001\u8a71\u984c\u884c\u92b7\u3001SEO\u3001\u7db2\u8def\u95dc\u9375\u5b57\u5ee3\u544a\u7b49\uff0c\u90fd\u662f\u300e\u884c\u92b7\u300f\u5728\u6e9d\u901a\u57f7\u884c\u6642\u7684\u5be6\u9ad4\u6216\u6578\u4f4d\u64cd\u4f5c\u65b9\u5f0f\u4e4b\u4e00\uff0c\u800c\u6703\u54e1\u5236\u5ea6\u3001\u9ede\u6578\u7d2f\u7a4d\u7b49\u7b49\uff0c\u5247\u662f\u6e9d\u901a\u57f7\u884c\u64cd\u4f5c\u6642\u7684\u904b\u7528\u624b\u6cd5\u5dee\u7570\uff0c\u6bcf\u4e00\u55ae\u9805\u7686\u4e0d\u7b49\u65bc\u884c\u92b7\u7684\u5168\u90e8\u6a23\u8c8c\uff0c\u6bcf\u4e00\u55ae\u9805\u57f7\u884c\u6642\u53c8\u5404\u6709\u4e0d\u540c\u7684\u5c08\u696d\u6027\u3002<\/span><\/p>\n<p><img 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