{"id":7135,"date":"2018-07-03T11:54:47","date_gmt":"2018-07-03T03:54:47","guid":{"rendered":"https:\/\/www.expup.com\/tw\/?p=7135"},"modified":"2022-05-17T17:04:20","modified_gmt":"2022-05-17T09:04:20","slug":"%e6%b7%ba%e8%ab%87%e9%9b%bb%e5%95%86%e8%88%87%e5%93%81%e7%89%8c%e7%9a%84%e8%a1%8c%e9%8a%b7%e6%bc%8f%e6%96%97%e4%b8%8a","status":"publish","type":"post","link":"https:\/\/expup.com\/tw\/archives\/7135","title":{"rendered":"\u6dfa\u8ac7\u96fb\u5546\u8207\u54c1\u724c\u7684\u884c\u92b7\u6f0f\u6597(\u4e0a)"},"content":{"rendered":"<blockquote><p><span style=\"font-size: 14pt;\">\u5f9e\u884c\u92b7\u6f0f\u6597\u4e2d\u6211\u5011\u4e86\u89e3\u884c\u92b7\u5728\u4e0d\u540c\u6642\u671f\u4e2d\u5c0d\u65bc\u6d88\u8cbb\u8005\u6709\u8457\u4e0d\u540c\u7684\u4f5c\u7528\uff0c\u884c\u92b7\u524d\u671f\u7684\u77e5\u66c9\u3001\u8003\u616e\u8207\u8f49\u63db\u4e09\u500b\u968e\u6bb5\u4e2d\uff0c\u884c\u92b7\u7aef\u80fd\u505a\u7684<a href=\"https:\/\/expup.com\/tw\/\">\u54c1\u724c\u7b56\u7565<\/a>\u6709\u54ea\u4e9b\uff0c\u884c\u92b7\u524d\u671f\u95dc\u4e4e\u5230\u5982\u4f55\u5438\u5f15\u6d88\u8cbb\u8005\u6ce8\u610f\uff0c<a href=\"https:\/\/expup.com\/tw\/\">\u884c\u92b7\u7b56\u7565<\/a>\u6709\u6c92\u6709\u6210\u529f\u63a5\u89f8\u5ba2\u6236\u662f\u95dc\u9375\u3002<\/span><\/p><\/blockquote>\n<p><span style=\"font-size: 14pt;\">EXP\u54c1\u724c\u9867\u554f\u8a8d\u70ba\u9032\u5165\u5f8c\u96fb\u5546\u4e16\u4ee3\uff0c\u5728\u5730\u7684\u54c1\u724c\u5df2\u7d93\u958b\u59cb\u4e0d\u5206\u7dda\u4e0a\u7dda\u4e0b\u7684\u5168\u901a\u8def (Omni-Channel)\u7d93\u71df\uff0c\u54c1\u724c\u884c\u92b7\u5df2\u7d93\u4e0d\u518d\u55ae\u7d14\u53ea\u662f\u7528\u7051\u7684\u65b9\u5f0f\u4f86\u9032\u884c\uff0c\u6578\u4f4d\u5de5\u5177\u7684\u767c\u5c55\u8b93\u6211\u5011\u6709\u6a5f\u6703\u5229\u7528\u6578\u64da\u7684\u89d2\u5ea6\u91cd\u65b0\u6aa2\u8996\u6211\u5011\u7684\u884c\u92b7\u7b56\u7565\uff0c\u5176\u4e2d\u6709\u4e00\u500b\u91cd\u8981\u7684\u89c0\u5ff5\u662f\u884c\u92b7\u6f0f\u6597 (Marketing Funnel)\uff0c\u570b\u5916\u4e5f\u7a31\u70ba\u92b7\u552e\u6f0f\u6597(Sale Funnel)\uff0c\u4e5f\u662f\u79d1\u7279\u52d2\u7684\u300a\u884c\u92b74.0\u300b\u63d0\u5230\u7684\u91cd\u8981\u89c0\u5ff5\u3002<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u7ad9\u5728\u54c1\u724c\u7d93\u71df\u7684\u89d2\u5ea6\uff0c\u884c\u92b7\u6f0f\u6597\u53ef\u4ee5\u5206\u70ba\u4ee5\u4e0b\u516d\u500b\u968e\u6bb5\uff1a<\/span><\/p>\n<ol>\n<li><span style=\"font-size: 14pt;\">\u77e5\u66c9 \uff0d \u8b93\u6d88\u8cbb\u8005\u77e5\u9053\u6211\u5011<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">\u8003\u616e \uff0d \u8b93\u6d88\u8cbb\u8005\u8003\u616e\u6211\u5011<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">\u8f49\u63db \uff0d \u8b93\u6d88\u8cbb\u8005\u6210\u70ba\u9867\u5ba2<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">\u7559\u5b58 \uff0d \u8b93\u6d88\u8cbb\u8005\u5c0d\u552e\u5f8c\u670d\u52d9\u6eff\u610f<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">\u5fe0\u8aa0 \uff0d \u8b93\u6d88\u8cbb\u8005\u7522\u751f\u56de\u8cfc\u6a5f\u6703<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">\u64c1\u8b77 \uff0d \u8b93\u6d88\u8cbb\u8005\u5e6b\u6211\u5011\u8aaa\u8a71<\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: 14pt;\">\u5982\u5716\u8868\u8aaa\u660e\uff0c\u6bcf\u500b\u968e\u6bb5\u90fd\u5b58\u5728\u7559\u5b58\u7387\u3002\u4f9d\u64da\u6d88\u8cbb\u8005\u3001\u7522\u54c1\u7279\u6027\u3001\u7af6\u722d\u8005\u7684\u591a\u5be1\uff0c\u884c\u92b7\u6f0f\u6597\u6bcf\u500b\u968e\u6bb5\u7684\u7d93\u71df\u91cd\u9ede\u6703\u6709\u6240\u4e0d\u540c\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u5982\u679c\u4f60\u7684\u7522\u54c1\u662f\u53d7\u773e\u4eba\u6578\u591a\u7684\u4f4e\u55ae\u50f9\u65e5\u5e38\u7528\u54c1\uff0c\u4f60\u9700\u8981\u89f8\u53ca\u7684\u77e5\u66c9\u53ca\u8003\u616e\u968e\u6bb5\u6d88\u8cbb\u8005\u7bc4\u570d\u5c31\u6703\u5f88\u5ee3\uff0c\u6d88\u8cbb\u8005\u56e0\u70ba\u9078\u64c7\u591a\u3001\u9078\u64c7\u6642\u9593\u77ed\uff0c\u4f60\u6703\u9700\u8981\u7838\u5927\u91cf\u7684\u884c\u92b7\u9810\u7b97\u53bb\u628a\u91cf\u505a\u5927\u3002\u5982\u679c\u4f60\u7684\u7522\u54c1\u662f\u9ad8\u55ae\u50f9\u3001\u9078\u64c7\u671f\u9577\u7684\u5546\u54c1\uff0c\u5247\u8003\u616e\u53ca\u8f49\u63db\u968e\u6bb5\u5c31\u5f88\u5bb9\u6613\u6709\u9ad8\u6d41\u5931\u7387\u3002\u800c\u5982\u679c\u4f60\u7684\u7522\u54c1\u662f\u670d\u52d9\u578b\u7684\uff0c\u6216\u662f\u4f7f\u7528\u6709\u96e3\u5ea6\u7684\uff0c\u6216\u662f\u5ba2\u6236\u56e0\u70ba\u4e0d\u6eff\u610f\u5546\u54c1\u800c\u9000\u8ca8\uff0c\u5247\u5728\u7559\u5b58\u968e\u6bb5\u4e5f\u53ef\u80fd\u6703\u7522\u751f\u6d41\u5931\u3002\u6700\u5f8c\u82e5\u5ba2\u6236\u5c0d\u5546\u54c1\u6216\u670d\u52d9\u8d85\u7d1a\u6eff\u610f\uff0c\u5c31\u6703\u7522\u751f\u91cd\u8986\u8cfc\u8cb7\u548c\u9858\u610f\u5e6b\u6211\u5011\u8aaa\u8a71\uff0c\u7522\u751f\u6b63\u5411\u7684\u8a55\u50f9\uff0c\u8b8a\u6210\u4e0b\u4e00\u500b\u9867\u5ba2\u5728\u77e5\u66c9\u53ca\u8003\u616e\u968e\u6bb5\u7684\u91cd\u8981\u53c3\u8003\u3002<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">\u884c\u92b7\u524d\u671f\u7684\u65bd\u529b\u9ede\uff1a\u77e5\u66c9\u3001\u8003\u616e\u3001\u8f49\u63db<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">\u77e5\u66c9\u968e\u6bb5\uff1a<\/span><\/p>\n<p><span style=\"font-size: 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style=\"font-size: 14pt;\">\u8003\u616e\u968e\u6bb5\uff1a<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u800c\u7576\u6211\u5011\u900f\u904e\u77e5\u66c9\u53d6\u5f97\u6d88\u8cbb\u8005\u7684\u6ce8\u610f\u5f8c\uff0c\u8003\u616e\u968e\u6bb5\u5247\u8457\u91cd\u65bc\u7a81\u986f\u512a\u65bc\u7af6\u722d\u5c0d\u624b\u7684\u6289\u64c7\u8981\u7d20\uff0c\u5982\u6d88\u8cbb\u4fdd\u8b49\u3001\u50f9\u683c\u3001\u6b3e\u5f0f\u3001\u53e3\u5473\u3001\u6210\u4efd\u3001\u8a55\u50f9\u3001\u5177\u9ad4\u670d\u52d9\u512a\u9ede\u7684\u5448\u73fe\uff08\u5982\u5206\u671f\u4ed8\u6b3e\u3001\u904b\u9001\u689d\u4ef6\u7b49\uff09\uff0c\u8b93\u57cb\u6c92\u5728\u8cc7\u8a0a\u6d77\u4e2d\u7684\u6d88\u8cbb\u8005\u773c\u524d\u4e00\u4eae\uff0c\u5f37\u5316\u975e\u8cb7\u4e0d\u53ef\u7684\u7406\u7531\u3002\u900f\u904e\u5177\u9ad4\u5c0d\u6d88\u8cbb\u8005\u7684\u597d\u8655\u3001\u7af6\u54c1\u6bd4\u8f03\u3001\u54c1\u724c\u7684\u670d\u52d9\u653f\u7b56\u5448\u73fe\u4f86\u5f37\u5316\u9019\u90e8\u5206\u7684\u7559\u5b58\u7387\u3002<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u8f49\u63db\u968e\u6bb5\uff1a<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u7576\u5ba2\u6236\u7684\u8cfc\u8cb7\u610f\u9858\u5df2\u7d93\u5f88\u9ad8\u6642\uff0c\u9019\u968e\u6bb5\u4f60\u9700\u8981\u4f48\u7f6e\u81e8\u9580\u4e00\u8173\u7684\u8cfc\u8cb7\u689d\u4ef6\uff0c\u5982\u679c\u4f60\u7684\u76ee\u6a19\u662f\u62c9\u9ad8\u5ba2\u55ae\u50f9\uff0c\u4f60\u53ef\u4ee5\u900f\u904e\u8a2d\u8a08\u591a\u6a23\u7684\u5546\u54c1\u7d44\u5408\u53ca\u689d\u4ef6\uff0c\u8b93\u5ba2\u6236\u8cfc\u8cb7\u66f4\u591a\u3002\u6216\u662f\u63d0\u4f9b\u4ed8\u8cbb\u65b9\u5f0f\u7684\u591a\u6a23\u9078\u64c7\uff0c\u4f86\u6eff\u8db3\u5ba2\u4eba\u7684\u9700\u6c42\u3002\u8a18\u5f97\u4e00\u500b\u95dc\u9375\uff0c\u8f49\u63db\u968e\u6bb5\u5ba2\u6236\u7684\u8cfc\u8cb7\u904e\u7a0b\u8d8a\u77ed\uff0c\u5c0d\u54c1\u724c\u8d8a\u6709\u5229\u3002\u5982\u679c\u4f60\u7684\u5ba2\u6236\u7fd2\u6163\u7528\u624b\u6a5f\u8cfc\u7269\uff0c\u4e0d\u8981\u8b93\u4ed6\u5011\u5728\u7d50\u5e33\u904e\u7a0b\u7b49\u5f85\u592a\u4e45\u3002<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">\u884c\u92b7\u5f8c\u671f\u7684\u65bd\u529b\u9ede\uff1a\u7559\u5b58\u3001\u5fe0\u8aa0\u3001\u64c1\u8b77<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">\u5f8c\u671f\u7684\u968e\u6bb5\u95dc\u4e4e\u6700\u5f8c\u6d88\u8cbb\u8005\u662f\u5426\u7559\u4e0b\u6b63\u9762\u8a55\u50f9\uff0c\u4e5f\u95dc\u4e4e\u54c1\u724c\u80fd\u5426\u653e\u5927\u884c\u92b7\u6548\u679c\u7684\u4e00\u74b0\uff0c\u5176\u4e2d\u5ba2\u670d\u53ca\u793e\u7fa4\u4e0a\u7684\u8ca0\u8a55\u8655\u7406\u975e\u5e38\u91cd\u8981\uff0c\u9700\u8981\u516c\u53f8\u92b7\u552e\u3001\u7522\u54c1\u8207\u884c\u92b7\u7684\u5171\u540c\u5354\u529b\uff0c\u4f86\u6700\u5927\u5316\u6548\u679c\uff0c\u9019\u90e8\u5206\u6211\u5011\u4e0b\u7bc7\u4f86\u5206\u4eab\u3002<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">\u64b0\u6587\uff1aEXP \u5275\u749f\u570b\u969b\u54c1\u724c\u9867\u554f<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff; font-size: 12pt;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.expup.com\/tw\/\">EXP 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