{"id":5193,"date":"2016-05-31T10:26:52","date_gmt":"2016-05-31T02:26:52","guid":{"rendered":"https:\/\/www.expup.com\/tw\/?p=5193"},"modified":"2022-05-30T10:54:57","modified_gmt":"2022-05-30T02:54:57","slug":"%e5%81%9a%e5%93%81%e7%89%8c%e5%88%b0%e5%ba%95%e8%b3%ba%e4%b8%8d%e8%b3%ba%e9%8c%a2%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/expup.com\/tw\/archives\/5193","title":{"rendered":"\u505a\u54c1\u724c\u5230\u5e95\u8cfa\u4e0d\u8cfa\u9322\uff1f"},"content":{"rendered":"<blockquote><p><span style=\"font-size: 14pt;\">\u60f3\u8981\u505a\u54c1\u724c\uff0c\u7d55\u5c0d\u4e0d\u80fd\u53ea\u60f3\u8457\u8cfa\u9322\uff0c\u800c\u662f\u8981\u601d\u8003\u5982\u4f55\u5275\u9020\u5f71\u97ff\u529b\uff0c\u5efa\u8b70\u5404\u4f4d\u54c1\u724c\u7d93\u71df\u8005\u6216\u54c1\u724c\u884c\u92b7\u4eba\u54e1\u53ef\u4ee5\u5f9e\u6e9d\u901a\u8207\u5275\u65b0\u529b\u958b\u59cb\u601d\u8003\uff0c\u4e26\u5207\u8a18\u505a\u54c1\u724c\u4e0d\u662f\u77ed\u8dd1\uff0c\u662f\u5834\u99ac\u62c9\u677e\uff01\u5f9e\u7522\u54c1\u3001\u901a\u8def\u3001\u884c\u92b7\u5230\u54c1\u724c\u898f\u5283\uff0c\u9010\u4e00\u4f48\u5c40\uff0c\u624d\u662f\u54c1\u724c\u7d93\u71df\u7684\u8981\u9ede\uff01<\/span><\/p><\/blockquote>\n<h2><span style=\"font-size: 14pt;\"><strong>\u300c\u54c1\u724c\u300d\u7684\u610f\u7fa9\uff1f<\/strong><\/span><\/h2>\n<p><span style=\"line-height: 1.5; font-size: 14pt;\">\u8fd1\u671f\u5728\u6f14\u8b1b\u7684\u6642\u5019\uff0c\u807d\u773e\u554f\u4e86\u4e00\u500b\u554f\u984c\uff0c\u53f0\u7063\u9019\u9ebc\u591a\u6587\u5275\u54c1\u724c\uff0c\u5546\u54c1\u672c\u8eab\u6709\u8da3\u3001\u7522\u54c1\u7cfb\u7d71\u5b8c\u6574\u3001\u54c1\u724c\u8b58\u5225\u7cfb\u7d71cis\u8a2d\u8a08\u4e5f\u5065\u5168\uff0c\u9019\u4e9b\u54c1\u724c\u5230\u5e95\u8cfa\u4e0d\u8cfa\u9322\uff1f\u7576\u6642\u6211\u7c21\u55ae\u56de\u7b54\uff0c\u53ef\u4ee5\u89c0\u5bdf\u516c\u53f8\u7d44\u7e54\u7d50\u69cb\uff0c\u5546\u54c1\u6587\u5ba3\uff0c\u92b7\u552e\u901a\u8def\u91cf\u5316\uff0c\u5224\u65b7\u54c1\u724c\u7684\u53ef\u80fd\u7684\u71df\u6536\u72c0\u6cc1\u3002<\/span><\/p>\n<p><span style=\"font-size: 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14pt;\">\u8209\u500b\u4f8b\u5b50\u5206\u4eab\uff1a\u4f60\u53ea\u662f\u559c\u6b61\u5531\u6b4c\uff0c\u4f60\u5c31\u8981\u7acb\u5fd7\u7576\u6b4c\u624b\u55ce\uff1f\u4f60\u53ea\u662f\u559c\u6b61\u756b\u756b\uff0c\u4f60\u5c31\u8981\u7acb\u5fd7\u7576\u8a2d\u8a08\u5e2b\u55ce\uff1f<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u8981\u7576\u6b4c\u624b\uff0c\u4f60\u4e0d\u80fd\u53ea\u559c\u6b61\u5531\u6b4c\uff0c\u4f60\u5f97\u559c\u6b61\u97f3\u6a02\uff1b<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u8981\u7576\u8a2d\u8a08\u5e2b\uff0c\u4f60\u4e0d\u80fd\u53ea\u559c\u6b61\u756b\u756b\uff0c\u4f60\u5f97\u559c\u6b61\u601d\u8003\uff1b<\/span><\/p>\n<h2><span style=\"font-size: 14pt;\"><strong>\u8981\u505a\u54c1\u724c\uff0c\u4f60\u4e0d\u80fd\u53ea\u60f3\u8457\u8cfa\u9322\uff0c\u4f60\u5f97\u8003\u91cf\u8457\u5982\u4f55\u6709\u5f71\u97ff\u529b\u3002<\/strong><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">\u600e\u9ebc\u6a23\u624d\u662f\u4e00\u500b\u597d\u7684\u54c1\u724c\uff1f\u597d\u54c1\u724c\u4e0d\u80fd\u55ae\u7d14\u5f9e\u7522\u54c1\u63a5\u53d7\u5ea6\u3001\u901a\u8def\u591a\u5be1\u3001\u8cfa\u591a\u5c11\u9322\u4f86\u5224\u65b7\uff1b\u860b\u679c\u624b\u6a5f\u4e0d\u662f\u7b2c\u4e00\u6b3e\u667a\u6167\u624b\u6a5f\uff0c\u537b\u5f71\u97ff\u4e86\u4f7f\u7528\u624b\u6a5f\u7684\u601d\u7dad\uff1bTOMS\u978b\u5b50\u4e0d\u662f\u552f\u4e00\u63a8\u5ee3\u516c\u76ca\u7684\u516c\u53f8\uff0c\u537b\u5f71\u97ff\u4e86\u6d88\u8cbb\u8005\u8cfc\u8cb7\u7684\u9078\u64c7\u3002<br \/>\n<strong>\u597d\u7684\u54c1\u724c\u662f\u80fd\u5c0d\u9019\u500b\u4e16\u754c\u6709\u591a\u5c11\u826f\u5584\u7684\u5f71\u97ff\u529b\uff0c\u8d8a\u6709\u5f71\u97ff\u529b\u5c31\u8d8a\u9760\u8fd1\u8cfa\u9322\u3002<\/strong><\/span><\/p>\n<p><strong style=\"line-height: 1.5;\"><img decoding=\"async\" class=\"alignnone wp-image-5238 size-full\" src=\"https:\/\/www.expup.com\/tw\/wp-content\/uploads\/2016\/07\/Branding-1024x717.jpg\" alt=\"\" width=\"1024\" height=\"717\" srcset=\"https:\/\/expup.com\/tw\/wp-content\/uploads\/2016\/07\/Branding-1024x717.jpg 1024w, https:\/\/expup.com\/tw\/wp-content\/uploads\/2016\/07\/Branding-1024x717-300x210.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/strong><\/p>\n<h2><span style=\"font-size: 14pt;\"><strong style=\"line-height: 1.5;\">\u6e9d\u901a\u529b<\/strong><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">\u65e2\u7136\u54c1\u724c\u8981\u505a\u7684\u662f\u5f71\u97ff\u529b\uff0c\u5c31\u4e0d\u53ef\u80fd\u4e00\u8e74\u53ef\u6210\u3002\u76f8\u4fe1\u8a31\u591a\u54c1\u724c\u5546\u90fd\u5728\u601d\u7d22\u5982\u4f55\u59a5\u5584\u5730\u8207\u6d88\u8cbb\u8005\u6e9d\u901a\u3002\u900f\u904e\u7b56\u7565\u6027\u7684\u6e9d\u901a\uff0c\u8b93\u6d88\u8cbb\u8005\u76f8\u4fe1\u4f60\u8981\u8aaa\u7684\u4e8b\u60c5\u662f\u771f\u7684\uff08\u5f8c\u7e8c\u518d\u8207\u5927\u5bb6\u804a\u804a\u7b56\u7565\u6027\u6e9d\u901a\uff09\uff0c\u63a5\u4e0b\u4f86\u5148\u8207\u5927\u5bb6\u5206\u4eab\u7b56\u7565\u6027\u6e9d\u901a\u7684\u7bc0\u594f\uff0c\u7c97\u7565\u5148\u5206\u70ba3\u968e\u6bb5\uff1a<\/span><\/p>\n<h2><span style=\"font-size: 14pt;\"><strong>\u63a2\u7d22\u671f\uff1a<\/strong><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">\u76f8\u4fe1\u5927\u5bb6\u5c0d\u54c1\u724c\u5b9a\u4f4d\u6709\u4e00\u5b9a\u8a8d\u77e5\uff0c\u5b9a\u7fa9\u597d\u6838\u5fc3\u5b9a\u4f4d\u624d\u77e5\u9053\u8981\u8ddf\u6d88\u8cbb\u8005\u8aaa\u4ec0\u9ebc\uff0c\u8b93\u6d88\u8cbb\u8005\u76f8\u4fe1\u4ec0\u9ebc\uff1f\u4f46\u5728\u591a\u5143\u7684\u793e\u6703\u88e1\uff0c\u4e0d\u662f\u4f60\u8aaa\u4ec0\u9ebc\u6d88\u8cbb\u8005\u90fd\u6703\u76f8\u4fe1\uff0c\u6d88\u8cbb\u8005\u53ea\u6703\u76f8\u4fe1\u4ed6\u5011\u9ad4\u9a57\u5230\u7684\u771f\u5be6\uff0c\u6240\u4ee5\u54c1\u724c\u5546\u9700\u8981\u63a2\u7d22\u6e9d\u901a\u7684\u6a21\u5f0f\uff0c\u627e\u51fa\u8b93\u6d88\u8cbb\u8005\u5bb9\u6613\u76f8\u4fe1\u7684\u6cd5\u9580\u3002\u9019\u662f\u9700\u8981\u6642\u9593\u7684\uff0c\u5f97\u4e0d\u65b7\u5730\u63a2\u7d22\u6a19\u7684\u5e02\u5834\u6d88\u8cbb\u8005\u60f3\u807d\u5230\u4ec0\u9ebc\uff1f\u8a31\u591a\u54c1\u724c\u521d\u671f\u53ea\u60f3\u8aaa\u81ea\u5df1\u60f3\u8aaa\u7684\uff0c\u537b\u5ffd\u7565\u6d88\u8cbb\u8005\u60f3\u807d\u7684\u3002<\/span><\/p>\n<h2><span style=\"font-size: 14pt;\"><strong>\u6df1\u8015\u671f\uff1a<\/strong><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">\u7576\u54c1\u724c\u5df2\u7d93\u6709\u597d\u7684\u5b9a\u4f4d\uff0c\u4e5f\u5728\u63a2\u7d22\u671f\u78ba\u8a8d\u6d88\u8cbb\u8005\u7684\u9700\u6c42\u53ca\u6e9d\u901a\u8a9e\u8a00\uff0c\u54c1\u724c\u5546\u5f97\u958b\u59cb\u898f\u756b\u597d\u7684\u65b9\u5f0f\uff0c\u8a66\u5716\u900f\u904e\u597d\u7684\u65b9\u5f0f\uff0c\u5148\u78b0\u89f8\u55ae\u4e00\u76ee\u6a19\u5ba2\u7fa4\u4e26\u6df1\u5ea6\u6e9d\u901a\uff0c\u907f\u514d\u8cc7\u6e90\u767c\u6563<strong>\uff0c<\/strong>\u9019\u500b\u6642\u671f\u4e5f\u6c7a\u5b9a\u4e86\u5e02\u5834\u4f54\u6709\u7684\u9762\u5411\uff0c\u5728\u6df1\u8015\u671f\u662f\u968e\u6bb5\u6027\u7684\u6d88\u8cbb\u8005\u78ba\u8a8d\uff0c\u6538\u95dc\u672a\u4f86\u54c1\u724c\u64cd\u4f5c\u7b56\u7565\u7684\u8d70\u5411\u3002<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u4ec0\u9ebc\u65b9\u5f0f\u5462\uff1f\u900f\u904e\u5c55\u6703\u5ba3\u793a\uff0c\u6d3b\u52d5\u63a5\u89f8\uff0c\u9580\u5e02\u9ad4\u9a57\uff0c\u7dda\u4e0a\u6216\u8edf\u9ad4\u4e92\u52d5\u7b49\uff0c\u4f9d\u64da\u64cd\u4f5c\u8cc7\u6e90\u9078\u64c7\u6700\u9069\u5207\u7684\u65b9\u5f0f\uff0c\u4f46\u5728\u6df1\u8015\u671f\u57f7\u884c\u540c\u6642\u9700\u8981\u7559\u610f\u8003\u91cf2\u4ef6\u4e8b\u60c5\uff1a<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\"><strong>\u6a21\u7d44\u5316\uff1a\u5efa\u7acb\u6df1\u8015\u6a21\u7d44\uff0c\u5f97\u4ee5\u6709\u6548\u8907\u88fd\uff08\u4eba\u529b\u3001\u7d93\u8cbb\u7b49\u90fd\u5f97\u6a21\u7d44\u5316\uff09<\/strong><\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><strong>\u5ef6\u5c55\u5316\uff1a\u4ec0\u9ebc\u6a23\u7684\u5ef6\u5c55\u6027\uff0c\u4f8b\u5982\uff1a\u6d88\u8cbb\u8005\u6e9d\u901a\u7684\u7cfb\u5217\u7d50\u69cb\u8207\u5c64\u6b21\u7d50\u69cb<\/strong><\/span><\/li>\n<\/ul>\n<h2><span style=\"font-size: 14pt;\"><strong>\u5ee3\u8018\u671f\uff1a<\/strong><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">\u9019\u500b\u6642\u671f\u8ac7\u7684\u662f\u6574\u5408\u6027\uff0c\u7576\u4f60\u7684\u54c1\u724c\u900f\u904e\u5404\u7a2e\u5ee3\u5ba3\u6a21\u5f0f\uff0c\u958b\u59cb\u7d2f\u7a4d\u4e86\u7b26\u5408\u5e02\u5834\u6bd4\u4f8b\u7684\u5fe0\u5be6\u5ba2\u7fa4\uff0c\u5982\u4f55\u5728\u82e6\u5fc3\u7d93\u71df\u7684\u5ba2\u7fa4\u4e2d\u7522\u751f\u56de\u8cfc\u7387\u8207\u64f4\u6563\u5f8b\uff0c\u662f\u9019\u500b\u6642\u671f\u7684\u91cd\u9ede\u3002\u9664\u4e86\u900f\u904e\u65b0\u54c1\u767c\u8868\u3001\u65fa\u5b63\u512a\u60e0\u3001\u6d3b\u52d5\u6027\u670d\u52d9\uff0c\u5225\u5fd8\u4e86\u8981\u82b1\u9ede\u6642\u9593\u5728\u9867\u5ba2\u95dc\u4fc2\u7ba1\u7406\u4e0a\uff0c\u6b64\u6642\u624d\u771f\u6b63\u8003\u9a57\u7684\u662f\u54c1\u724c\u7d93\u71df\u7684\u5805\u6301\u8207\u97cc\u6027\u3002\u9019\u500b\u6642\u671f\u6703\u6709\u901a\u8def\u5408\u4f5c\u8207\u54c1\u724c\u66dd\u5149\u7684\u6a5f\u6703\uff0c\u8981\u59a5\u5584\u4e26\u898f\u5283\u6027\u7684\u53bb\u8a55\u4f30\uff0c\u8981\u628a\u63e1\u6a5f\u6703\u4e5f\u5225\u56e0\u70ba\u6a5f\u6703\u4f86\u4e86\uff0c\u800c\u76f2\u76ee\u64f4\u5927\u9020\u4f7f\u672a\u4f86\u54c1\u724c\u71df\u904b\u4e82\u4e86\u7bc0\u594f\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-size: 14pt;\"><strong>\u5275\u65b0\u529b<\/strong><\/span><\/h2>\n<p><span style=\"font-size: 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style=\"font-size: 12pt;\"><strong>\u64b0\u6587\uff1a\u8449\u6587\u5b8f<span class=\"s1\">(Mark)<\/span>\u70ba<a href=\"https:\/\/www.expup.com\/tw\/\"><span class=\"s1\">EXP<\/span>\u5275\u749f\u570b\u969b\u54c1\u724c\u9867\u554f<\/a>\u516c\u53f8\u7684\u7b56\u7565\u9818\u57df\u5c08\u5bb6\uff0c\u5c08\u7cbe\u65bc\u5546\u52d9\u6574\u5408\u3001\u54c1\u724c\u7b56\u7565\uff1b\u73fe\u4efb\u7ac5\u9580\u8a2d\u8a08\u4e8b\u52d9\u6240 \u4e3b\u6301\u5546\u52d9\u6574\u5408\u3001<a href=\"https:\/\/www.expup.com\/tw\/\">\u5275\u749f\u570b\u969b\u6709\u9650\u516c\u53f8<\/a><span class=\"s1\"><span class=\"Apple-converted-space\">\u00a0 <\/span><\/span>\u7b56\u7565\u9867\u554f\u3001\u9ede\u9ede\u5584\u516c\u76ca\u793e\u6703\u5e73\u53f0 \u53ec\u96c6\u4eba<\/strong><\/span><br \/>\n<span style=\"font-size: 12pt;\">\u5716\uff1aEXP \u5275\u749f\u570b\u969b\u54c1\u724c\u9867\u554f\u3001Google<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff; font-size: 12pt;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.expup.com\/tw\/\">EXP \u5275\u749f\u570b\u969b\u54c1\u724c\u9867\u554f<\/a>\uff5c\u00a0<a style=\"color: #3366ff;\" href=\"https:\/\/expup.com\/tw\/work-brand-strategy\">\u54c1\u724c\u7b56\u7565<\/a>\uff5c<a style=\"color: #3366ff;\" href=\"https:\/\/expup.com\/tw\/work-brand-positioning\">\u54c1\u724c\u5b9a\u4f4d<\/a>\uff5c<a style=\"color: #3366ff;\" href=\"https:\/\/expup.com\/tw\/work-brand-planning\">\u54c1\u724c\u898f\u5283<\/a>\uff5c<a style=\"color: #3366ff;\" href=\"https:\/\/www.expup.com\/tw\/\">\u54c1\u724c\u8a2d\u8a08<\/a>\uff5c<a style=\"color: #3366ff;\" href=\"https:\/\/expup.com\/tw\/work-cis\">CIS\u54c1\u724c\u8b58\u5225\u8a2d\u8a08<\/a>\uff5c<a style=\"color: #3366ff;\" href=\"https:\/\/expup.com\/tw\/work-packaging-design\">\u5305\u88dd\u8a2d\u8a08<\/a>\uff5c<a style=\"color: #3366ff;\" href=\"https:\/\/expup.com\/tw\/work-marking\">\u54c1\u724c\u884c\u92b7<\/a><\/span><br \/>\n<span style=\"color: #3366ff; font-size: 12pt;\"><a style=\"color: 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