{"id":119025,"date":"2024-02-01T10:05:48","date_gmt":"2024-02-01T02:05:48","guid":{"rendered":"https:\/\/expup.com\/tw\/?p=119025"},"modified":"2026-01-23T17:38:56","modified_gmt":"2026-01-23T09:38:56","slug":"%e5%bc%95%e4%ba%ba%e5%85%a5%e5%8b%9d%e7%9a%84%e5%93%81%e7%89%8c%e6%a8%99%e8%aa%9e%ef%bc%9a%e6%8c%96%e6%8e%98%e5%93%81%e7%89%8cslogan%e7%9a%84%e7%8d%a8%e7%89%b9%e9%ad%85%e5%8a%9b","status":"publish","type":"post","link":"https:\/\/expup.com\/tw\/archives\/119025","title":{"rendered":"\u5f15\u4eba\u5165\u52dd\u7684\u54c1\u724c\u6a19\u8a9e\uff1a\u6316\u6398\u54c1\u724cSlogan\u7684\u7368\u7279\u9b45\u529b"},"content":{"rendered":"

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\n1.\u8a18\u61b6\u548c\u8b58\u5225\u5ea6\uff1a<\/span><\/h3>\n

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3.\u5efa\u7acb\u60c5\u611f\u806f\u7e6b\uff1a <\/span><\/h3>\n

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4.\u5dee\u7570\u5316\u7af6\u722d\uff1a<\/span><\/h3>\n

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5.\u7522\u54c1\u6216\u670d\u52d9\u7279\u8272\u7684\u5f37\u8abf\uff1a <\/span><\/h3>\n

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 <\/p>\n

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 <\/p>\n

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\"\"<\/span><\/p>\n

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\u5716\u7247\u4f86\u6e90<\/a><\/span><\/p>\n

 <\/p>\n

\u30fb<\/strong>CAFE!N<\/strong>\uff1a\u300c\u6709\u54c1\u5473\u7684\u597d\u5496\u5561\u300d<\/strong><\/span><\/h3>\n

\"\"<\/span><\/p>\n

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\u5716\u7247\u4f86\u6e90<\/a><\/span><\/p>\n

<\/h2>\n

\u30fb<\/strong>FamilyMart <\/strong>\u5168\u5bb6\u4fbf\u5229\u5546\u5e97\uff1a\u300c\u5168\u5bb6\u5c31\u662f\u4f60\u5bb6\u300d\u3001\u300c\u6700\u611b\u5403\u7684\u5728\u5168\u5bb6\u300d<\/strong><\/span><\/h3>\n

\"\"<\/span><\/p>\n

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\u5716\u7247\u4f86\u6e90<\/a><\/span><\/p>\n

 <\/p>\n

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\"\"<\/span><\/p>\n

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\u5716\u7247\u4f86\u6e90<\/a><\/span><\/p>\n

<\/h3>\n

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\"\"<\/span><\/p>\n

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\u5716\u7247\u4f86\u6e90<\/a><\/span><\/p>\n

<\/h3>\n

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\"\"<\/span><\/p>\n

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\u5716\u7247\u4f86\u6e90<\/a><\/span><\/p>\n

<\/h3>\n

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\"\"<\/span><\/p>\n

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\u5716\u7247\u4f86\u6e90<\/a><\/span><\/p>\n

<\/h3>\n

\u30fb<\/strong>De Beers<\/strong>\uff1a\u300c\u947d\u77f3\u6046\u4e45\u9060\uff0c\u4e00\u9846\u6c38\u6d41\u50b3\u300d<\/strong><\/span><\/p>\n

\"\"<\/span><\/p>\n

De Beers\u6d41\u50b370\u591a\u5e74\u7684\u54c1\u724c\u91d1\u53e5\uff0c\u9664\u4e86\u5f37\u8abf\u947d\u77f3\u7684\u50f9\u503c\u548c\u6c38\u6046\u6027\u53ca\u5805\u4e0d\u53ef\u6467\u7684\u7279\u8cea\uff0c\u4e5f\u4ee3\u8868\u8457\u60c5\u611f\u7684\u8cac\u4efb\u548c\u627f\u8afe\u7684\u6b78\u5c6c\uff0c\u4e26\u5c07\u947d\u77f3\u8207\u611b\u60c5\u3001\u6d6a\u6f2b\u548c\u73cd\u8cb4\u7684\u60c5\u611f\u806f\u7e6b\u5728\u4e00\u8d77\uff0c\u57281930\u5e74\u7d93\u6fdf\u5927\u856d\u689d\u6642\u671f\uff0c\u5f37\u8abf\u64c1\u6709\u4e00\u9846\u947d\u77f3\u6240\u5e36\u4f86\u7684\u611f\u60c5\u548c\u6c38\u6046\u6d6a\u6f2b\uff0c\u559a\u8d77\u6642\u4ee3\u7684\u4eba\u5011\u5c0d\u65bc\u611b\u60c5\u5805\u4fe1\uff0c\u6210\u529f\u7684\u6fc0\u8d77\u4e86\u5927\u773e\u7684\u6d88\u8cbb\u6b32\u671b\uff0c\u7e7c\u800c\u6210\u70ba\u73e0\u5bf6\u884c\u696d\u4e2d\u6700\u5177\u4ee3\u8868\u6027\u7684\u54c1\u724c\u6a19\u8a9e\u3002<\/span><\/p>\n

\u5716\u7247\u4f86\u6e90<\/a><\/span><\/p>\n

<\/h3>\n

\u30fb<\/strong>\u96c4\u7345\u6587\u5177\uff1a\u300c\u60f3\u50cf\u529b\u662f\u4f60\u7684\u8d85\u80fd\u529b\u300d<\/strong><\/span><\/p>\n

\"\"<\/span><\/p>\n

\u8001\u5b57\u865f\u6587\u5177\u54c1\u724c\u300c\u96c4\u7345\u6587\u5177\u300d\uff0c\u57282006\u5e74\u63a8\u51fa\u4e86\u53ef\u611b\u6d3b\u6f51\u7684\u4ee3\u8a00\u89d2\u8272\u300c\u5976\u6cb9\u7345\u300d\uff0c\u6210\u529f\u7684\u91cd\u65b0\u5851\u9020\u4e86\u54c1\u724c\u5f62\u8c61\uff0c\u9f13\u52f5\u5927\u5bb6\u70ba\u5922\u60f3\u767c\u63ee\u60f3\u50cf\u529b\uff0c\u5c31\u50cf\u64c1\u6709\u8d85\u80fd\u529b\u4e00\u6a23\uff01\u53ef\u611b\u8a0e\u559c\u7684\u5976\u6cb9\u7345\u89d2\u8272\uff0c\u66f4\u5ee3\u53d7\u5927\u773e\u559c\u611b\uff0c\u54c1\u724c\u4e5f\u5ef6\u4f38\u6a19\u8a9e\u7cbe\u795e\uff0c\u6253\u9020\u300c\u60f3\u50cf\u529b\u88fd\u9020\u6240\u300d\u5275\u9020\u51fa\u66f4\u591a\u89aa\u5b50\u7684\u4e92\u52d5\u7a7a\u9593\u3002<\/span><\/p>\n

\u5716\u7247\u4f86\u6e90<\/a><\/span><\/p>\n

<\/h3>\n

\u30fb<\/strong>\u5927\u6771\u96fb\u696d\uff1a\u300c\u4f9b\u96fb\u6301\u7e8c<\/strong>\u3001\u80fd<\/strong>\u91cf\u5ef6\u7e8c<\/strong>\u3001<\/strong>\u672a\u4f86\u6c38\u7e8c<\/strong>(Empowering the Greener Future)<\/strong>\u300d<\/strong><\/span><\/p>\n

\"\"<\/span><\/p>\n

\u300c\u5927\u6771\u96fb\u696d\u300d\u81ea1949\u5e74\u5275\u7acb\u4ee5\u4f86\uff0c\u81f4\u529b\u65bc\u96fb\u7e9c\u751f\u7522\u6280\u8853\u7684\u7cbe\u9032\uff0c\u73fe\u4eca\u5df2\u662f\u53f0\u7063\u6700\u9802\u5c16\u7684\u5927\u578b\u96fb\u7e9c\u88fd\u9020\u5ee0\u4e4b\u4e00\uff0c\u4e3b\u8981\u751f\u7522\u88fd\u9020\u767c\u96fb\u5ee0\u914d\u96fb\u7db2\u7d61\u6240\u9700\u8981\u4e4b\u5404\u985e\u578b\u9ad8\u58d3\u96fb\u7e9c\uff0c\u4f01\u696d\u7248\u5716\u66f4\u62d3\u5c55\u81f3\u5168\u7403\uff0c\u9664\u6b64\u4e4b\u5916\u54c1\u724c\u66f4\u5c07\u4f01\u696d\u5c0d\u65bc\u74b0\u5883\u7684\u6c38\u7e8c\u767c\u5c55\uff0c\u63a8\u52d5\u4f01\u696dESG\u6c38\u7e8c\u7d93\u71df\uff0c\u70ba\u54c1\u724c\u767c\u5c55\u7684\u6838\u5fc3\u7cbe\u795e\u4e4b\u4e00\uff0cEXP\u54c1\u724c\u9867\u554f\u5718\u968a\u6293\u53d6\u5927\u6771\u96fb\u696d\u54c1\u724c\u7684DNA\uff0c\u767c\u5c55\u51fa\u300c\u4f9b\u96fb\u6301\u7e8c\u3001\u80fd\u91cf\u5ef6\u7e8c\u3001\u672a\u4f86\u6c38\u7e8c (Empowering the Greener Future)\u300d\u54c1\u724c\u7cbe\u795e\u6a19\u8a9e\uff0c\u5c55\u73fe\u54c1\u724c\u6838\u5fc3\u50f9\u503c\uff0c\u70ba\u4f01\u696d\u5c0d\u5167\u5916\u7684\u9ad4\u73fe\u4ea6\u662f\u767c\u5c55\u8996\u89ba\u8a2d\u8a08\u7684\u91cd\u8981\u6307\u6a19\u3002<\/span><\/p>\n

<\/h3>\n

\u30fb<\/strong>Christian Dior<\/strong>\uff1a<\/strong>\u300c<\/strong>We Should All Be Feminists<\/strong>\u300d(2017)\u3001\u300cI SAY I\u300d(2020)\u3001\u300cThe Game is Not Her\u300d(2023)<\/strong><\/span><\/h3>\n

\"\"<\/span><\/p>\n

\u6642\u5c1a\u8207\u5962\u4f88\u54c1\u724c Christian Dior\uff0c\u65bc2016\u5e74\u7531Maria Grazia Chiuri \u63a5\u638c\u5275\u610f\u8a2d\u8a08\u7e3d\u76e3\uff0c\u4e26\u6210\u70ba\u696d\u754c\u4e2d\u5c11\u6578\u7684\u5973\u6027\u7e3d\u76e3\u4e4b\u4e00\uff0c\u4e14\u5728\u6b21\u5e74\u7684\u7b2c\u4e00\u5834\u767c\u8868\u79c0\u4e0a\uff0c\u4e00\u4ef6\u5beb\u8457\u300cWe Should All Be Feminists\u300d\u7684\u6a19\u8a9e T-shirt\uff0c\u5c55\u73fe\u4e86\u54c1\u724c\u5c0d\u65bc\u4e3b\u5f35\u5973\u6027\u6b0a\u76ca\u3001\u5e74\u8f15\u5316\u3001\u6307\u6a19\u5316\u7684\u91ce\u5fc3\uff0c\u81f3\u4eca Dior \u4f9d\u820a\u5ef6\u7e8c\u8457\u54c1\u724c\u7684\u6838\u5fc3\u50f9\u503c\uff0c\u900f\u904e\u6bcf\u6b21\u8207\u5973\u6b0a\u5b78\u8005\u3001\u85dd\u8853\u5bb6\u7684\u5408\u4f5c\uff0c\u8b93\u4e16\u754c\u66f4\u77e5\u9053\u300c\u5973\u6b0a\u300d\u7684\u5404\u7a2e\u9762\u5411\u3002\u800c2023\u5e74Dior\u4ee5\u6a19\u8a9e\u300cThe Game is Not Her\u300d\uff0c\u7d50\u5408\u85dd\u8853\u5bb6Elena Bellantoni\u7684\u300cNOT HER\u300d\u85dd\u8853\u4f5c\u54c1\uff0c\u518d\u6b21\u5ba3\u793a\u5973\u6027\u7684\u7368\u7acb\u81ea\u4e3b\uff1a\u4e0d\u518d\u662f\u793e\u6703\u8a8d\u77e5\u7684\u5abd\u5abd\u3001\u5973\u5b69\u3001\u6bcd\u89aa\uff0c\u800c\u662f\u5979\u81ea\u5df1\u3002<\/span><\/p>\n

\u5716\u7247\u4f86\u6e90<\/a><\/span><\/p>\n

<\/h3>\n

\u30fb<\/strong>NIKE<\/strong>\uff1a\u300cJUST DO IT.\u300d<\/strong><\/span><\/h3>\n

\"\"<\/span><\/p>\n

\u81ea1988\u5e74\u8a95\u751f\u4ee5\u4f86\uff0c\u6b64\u53e5\u6a19\u8a9e\u652f\u6301\u4e86\u7121\u6578\u5927\u773e\u5411\u5922\u60f3\u6311\u6230\u7684\u6c7a\u5fc3\uff0c\u9f13\u821e\u6bcf\u500b\u4e16\u4ee3\u7684\u5e74\u8f15\u4eba\u5225\u518d\u7336\u8c6b\uff0c\u52c7\u6562\u8de8\u51fa\u8212\u9069\u5708\uff0c\u4e0d\u50c5\u5ef6\u7e8cNIKE\u7684\u54c1\u724c\u7cbe\u795e\u7406\u5ff5\uff0c\u4e5f\u555f\u767c\u4e86\u5927\u5bb6\u4e0d\u754f\u8271\u96e3\u5411\u76ee\u6a19\u6311\u6230\u7684\u5805\u6bc5\u614b\u5ea6\u3002\u300cJUST DO IT\u300d\u4e5f\u70baNIKE<\/span><\/p>\n

\u8eab\u70ba\u5168\u7403\u77e5\u540d\u4f01\u696d\u6240\u5021\u8b70\u7684\u54c1\u724c\u6838\u5fc3\uff0c\u900f\u904e\u62cb\u51fa\u7684\u8b70\u984c\u4f7f\u793e\u6703\u518d\u6b21\u601d\u8003\uff0c\u66f4\u4ee5\u6bcf\u500b\u52d5\u4eba\u7684\u6545\u4e8b\u7372\u5f97\u8a31\u591a\u6d88\u8cbb\u8005\u7684\u611b\u6234\u3002<\/span><\/p>\n

\u5716\u7247\u4f86\u6e90<\/a><\/span><\/p>\n

 <\/p>\n

\u30fb<\/strong>\u9ea5\u7576\u52de\uff1a\u300cI’m lovin’ it!\u300d<\/strong><\/span><\/p>\n

\"\"<\/span><\/p>\n

\u81ea2003\u5e74\u8d77\uff0c\u9ea5\u7576\u52de\u5728\u53f0\u7063\u7684\u6a19\u8a9e\u5f9e\u300c\u79d2\u79d2\u9418\u6b61\u805a\u6b61\u7b11\u300d\u6b63\u5f0f\u6539\u70ba\u5168\u7403\u901a\u7528 \u300cI’m lovin’ it!\u300d\uff0c\u5404\u570b\u66f4\u8acb\u4e0d\u540c\u6b4c\u624b\u737b\u5531\u5ee3\u544aJINGLE\uff0c\u9ad8\u5ea6\u5448\u73fe\u5168\u7403\u54c1\u724c\u7684\u5730\u4f4d\uff0c\u4f01\u5716\u4ee5\u6a19\u8a9e\u5411\u6d88\u8cbb\u8005\u50b3\u9054\u54c1\u724c\u6548\u61c9\u7684\u601d\u7dad\uff0c\u5e0c\u671b\u900f\u904e\u670d\u52d9\u3001\u9910\u5ef3\u74b0\u5883\u3001\u4ee5\u53ca\u98df\u54c1\uff0c\u8b93\u9867\u5ba2\u6703\u611f\u5230\u300c\u5230\u9ea5\u7576\u52de\u662f\u65e5\u5e38\u751f\u6d3b\u6700\u7c21\u55ae\u4e0d\u904e\u6a02\u8da3\u4e4b\u4e00\u300d\u3002\u300cI’m lovin’ it!\u300d\uff0c\u4e5f\u5c55\u73fe\u51fa\u4e0d\u50c5\u98f2\u98df\uff0c\u9084\u6709\u5c0d\u81ea\u5df1\u6c42\u7684\u6eff\u8db3\uff0c\u900f\u904e\u5728\u6bcf\u689d\u8857\u9053\u4e0a\u9ea5\u7576\u52de\u63d0\u4f9b\u7684\u7528\u9910\u7a7a\u9593\uff0c\u53ef\u4ee5\u4ea4\u6d41\u3001\u5b78\u7fd2\u3001\u4f11\u606f\uff0c\u54c1\u724c\u66f4\u5ef6\u4f38\u9019\u4e00\u4efd\u50f9\u503c\u89c0\uff0c\u9f13\u52f5\u4eba\u5011\u5805\u6301\u6240\u597d\uff0c\u6562\u65bc\u505a\u81ea\u5df1\u60f3\u505a\u7684\u4e8b\u60c5\uff0c\u7a4d\u6975\u81ea\u4fe1\u9762\u5c0d\u751f\u6d3b\u3002<\/span><\/p>\n

\u5716\u7247\u4f86\u6e90<\/a><\/span><\/p>\n

<\/h3>\n

\u30fb<\/strong>TED<\/strong>\uff1a\u300cIdeas Worth Spreading.\u300d<\/strong><\/span><\/p>\n

\"\"<\/span><\/p>\n

\u300c\u50b3\u64ad\u601d\u60f3\uff0c\u5206\u4eab\u611f\u53d7\u300d\uff0c\u70ba\u5168\u7403\u6027\u6f14\u8b1b\u5e73\u53f0TED\u7684\u54c1\u724c\u6838\u5fc3\u8a34\u6c42\uff0c\u4e3b\u5f35\u7528\u601d\u60f3\u7684\u529b\u91cf\u4f86\u5f71\u97ff\u4e16\u754c\uff0c\u4ee5\u65b0\u7a4e\u7684\u770b\u6cd5\u3001\u660e\u78ba\u7684\u89c0\u9ede\uff0c\u4ee5\u53ca\u525b\u597d\u7684\u6642\u9593\u9577\u5ea6\uff0c\u8b1b\u8005\u4e0d\u50c5\u6709\u5168\u7403\u5404\u754c\u9818\u8896\u4eba\u7269\uff0c\u4e5f\u5ee3\u7d0d\u66f4\u591a\u5404\u884c\u5404\u696d\u6210\u529f\u4eba\u58eb\u4ee5\u53ca\u83c1\u82f1\uff0c\u8b1b\u8005\u4ee5\u5d07\u9ad8\u7684\u71b1\u60c5\u8207\u7368\u5177\u7684\u89c0\u9ede\uff0c\u5206\u4eab\u4ed6\u5011\u71b1\u611b\u5de5\u4f5c\u6216\u662f\u4e8b\u7269\uff0c\u66f4\u591a\u6642\u5019\u4e5f\u5305\u542b\u81ea\u5df1\u89aa\u8eab\u7684\u611f\u53d7\u7d93\u9a57\uff0c\u5f80\u5f80\u80fd\u5f15\u8d77\u4eba\u5011\u601d\u8003\u4ee5\u53ca\u9032\u4e00\u6b65\u63a2\u7d22\uff0c\u570d\u7e5e\u8457\u54c1\u724c\u7684\u6838\u5fc3\u6a19\u8a9e\uff0c\u6bcf\u5834\u601d\u60f3\u7684\u8a0e\u8ad6\u90fd\u5c07\u662f\u975e\u5e38\u5177\u6709\u50f9\u503c\u7684\u5167\u5bb9\u3002<\/span><\/p>\n

\u5716\u7247\u4f86\u6e90<\/a><\/span><\/p>\n

 <\/p>\n

\u30fb<\/strong>APPLE<\/strong>\uff1a\u300cThink different.\u300d<\/strong><\/span><\/p>\n

\"\"<\/span><\/p>\n

\u860b\u679c\u516c\u53f8\u806f\u5408\u5275\u59cb\u4eba\u53f2\u8482\u592b\u00b7\u8cc8\u4f2f\u65af\u81ea1997\u5e74\uff0c\u5275\u59cb\u300cThink Different\u300d\u9019\u53e5\u53e3\u865f\uff0c\u6539\u8b8a\u4e86\u7576\u6642\u4eba\u5011\u770b\u5f85\u6d3b\u52d5\u3001\u6d77\u5831\u3001\u5ee3\u544a\u7684\u65b9\u5f0f\uff0c\u4e5f\u985b\u8986\u4e86\u5c0d\u65bc\u96fb\u8166\u8ddf\u6280\u8853\u7684\u60f3\u50cf\uff0c\u54c1\u724c\u5f80\u5f8c\u4e5f\u4f5c\u70ba\u8de8\u570b\u4f01\u696d\u5728\u79d1\u6280\u548c\u63a8\u51fa\u6700\u5177\u5275\u65b0\u6027\u7684\u8a2d\u5099\u3001\u670d\u52d9\u65b9\u9762\u8655\u65bc\u9818\u5148\u5730\u4f4d\u3002\u5118\u7ba1\u8a9e\u6cd5\u4e0a\u4e0d\u6b63\u78ba\uff0c\u56e0\u70ba\u201cthink\u201d\u4e00\u8a5e\u9700\u8981\u4e00\u500b\u526f\u8a5e\uff0c\u4f46\u8cc8\u4f2f\u65af\u5805\u6301\u4f7f\u7528\u5f62\u5bb9\u8a5e\u201cdifferent\u201d\uff0c\u4e26\u6307\u51fa\u201cThink Differently\u201d\u5c07\u662f\u4e00\u500b\u8aa4\u89e3\uff0c\u4ed6\u5247\u7279\u5225\u8072\u7a31\u300c\u4f60\u7e3d\u662f\u5fc5\u9808\u6709\u9ede\u8207\u773e\u4e0d\u540c\u624d\u80fd\u8cfc\u8cb7\u860b\u679c\u96fb\u8166\u300d\u3002<\/span><\/p>\n

\u5716\u7247\u4f86\u6e90<\/a><\/span><\/p>\n

<\/h3>\n

\u30fbCanon\uff1a\u300cCanon Delighting You Always.\u300d<\/strong><\/span><\/h3>\n

\"\"<\/span><\/p>\n

\u751f\u7522\u548c\u51fa\u552e\u651d\u5f71\u5668\u6750\u7684\u77e5\u540d\u516c\u53f8Canon\uff0c\u4ee5\u300cDelighting You Always(\u611f\u52d5\u5e38\u5728)\u300d\u6b64\u53e5\u7d93\u5178\u6a19\u8a9e\uff0c\u5f37\u8abf\u54c1\u724c\u7e3d\u662f\u7d66\u6d88\u8cbb\u8005\u5e36\u4f86\u7684\u611f\u52d5\u9ad4\u9a57\uff0cCanon\u4e5f\u4ee5\u5176\u70ba\u6838\u5fc3\uff0c\u5c55\u73fe\u5728\u500b\u4eba\u6d88\u8cbb\u54c1\u4ee5\u53ca\u5de5\u696d\u7522\u54c1\u7d66\u53d7\u773e\u7121\u8655\u4e0d\u5728\u7684\u611f\u52d5\uff0c\u800c\u81ea\u5275\u59cb\u81f3\u4eca\uff0c\u4e5f\u4ee5\u9019\u6a23\u7684\u71b1\u60c5\u4e00\u76f4\u6fc0\u52f5\u8457\u81ea\u8eab\u54c1\u724c\uff1a\u60f3\u8981\u5e36\u7d66\u6d88\u8cbb\u8005\u611f\u52d5\uff0c\u4f01\u696d\u672c\u8eab\u4e5f\u6301\u7e8c\u4e0d\u65b7\u9032\u53d6\uff0c\u4e26\u4ee5\u9ad8\u6a19\u6e96\u63d0\u4f9b\u8cbc\u5fc3\u7684\u670d\u52d9\u7d66\u5ba2\u6236\u3002<\/span><\/p>\n

\u5716\u7247\u4f86\u6e90<\/a><\/span><\/p>\n

<\/h3>\n

\u30fb\u00a0Levi\u2019s\uff1a\u300cQuality never goes out of style.\u300d<\/strong><\/span><\/h3>\n

\"\"<\/span><\/p>\n

\u4ee5\u725b\u4ed4\u8932\u805e\u540d\u5168\u7403\u7684\u570b\u969b\u6d41\u884c\u54c1\u724c\uff0c\u5c07\u6a19\u8a9e\u76f4\u767d\u4e14\u5177\u4ee3\u8868\u6027\u7684\u6307\u51fa\u54c1\u724c\u7684\u6838\u5fc3\u50f9\u503c\u300c\u54c1\u8cea\u6c38\u4e0d\u904e\u6642\u300d\uff0c\u9ad4\u73fe\u4e86\u7269\u6709\u6240\u503c\u7684\u6c38\u6046\uff0c\u54c1\u724c\u5c07\u63d0\u4f9b\u4e14\u6eff\u8db3\u6d88\u8cbb\u8005\u7684\u671f\u671b\uff0c\u9ad8\u6a19\u6e96\u63a7\u7ba1\u7522\u54c1\u88fd\u7a0b\u7684\u6a19\u6e96\u4ee5\u53ca\u5b89\u5168\u7684\u8981\u6c42\uff0c\u627f\u8afe\u54c1\u724c\u7684\u7522\u54c1\u5c07\u6210\u70ba\u6bcf\u500b\u6d88\u8cbb\u8005\u8863\u6ae5\u7684\u5fc5\u5099\u7d93\u5178\uff0c\u5f37\u8abf\u5275\u59cb\u4eba\u300c\u674e\u7dad\u65af\u300d\u5c0d\u65bcLevi\u2019s\u7684\u81ea\u4fe1\uff0c\u5176\u4e5f\u6210\u70ba\u6700\u5177\u4ee3\u8868\u6027\u7684\u725b\u4ed4\u8932\u54c1\u724c\u3002<\/span><\/p>\n

\u5716\u7247\u4f86\u6e90<\/a><\/span><\/p>\n

<\/h3>\n

\u30fb\u53ef\u53e3\u53ef\u6a02\uff1a\u300cReal Magic\u300d<\/strong><\/span><\/h3>\n

\"\"<\/span><\/p>\n

\u8a31\u591a\u4f01\u696d\u96a8\u8457\u5e02\u5834\u8b8a\u5316\uff0c\u9664\u4e86\u6539\u8b8a\u54c1\u724c\u5546\u6a19\uff0c\u300c\u6a19\u8a9e\u300d\u7684\u6539\u8b8a\u66f4\u662f\u56e0\u61c9\u6642\u4ee3\u8da8\u52e2\u7684\u7b56\u7565\u4e4b\u4e00\uff0c\u570b\u969b\u98f2\u6599\u54c1\u724cCoca Cola\u81ea1886\u5e74\u300cDrink Coca-Cola\u300d\u52302016\u5e74\u4e4b\u9593\u66f4\u66ff\u4e8640\u591a\u53e5\u6a19\u8a9e\uff0c\u800c\u57282021\u5e74\u5247\u662f\u63db\u6389\u4e86\u6cbf\u7528\u4e94\u5e74\u7684\u300cTaste the Feeling (2016)\u300d\u6b63\u5f0f\u6539\u70ba\u300cReal Magic\u300d\uff0c\u9664\u4e86\u627f\u8972\u8a72\u54c1\u724c\u6700\u5ee3\u70ba\u4eba\u77e5\u7684\u300cIt\u2019s the Real Thing(1969)\u300d\uff0c\u4e26\u4ee5\u300c\u64c1\u62b1\u300d\u70ba\u6982\u5ff5\u4f5c\u70ba\u8996\u89ba\u5f62\u8c61\uff0c\u9ede\u51fa\u5728\u75ab\u60c5\u4e4b\u4e0b\u4eba\u5011\u5c0d\u4e92\u52d5\u3001\u9023\u7d50\u7684\u9700\u8981\uff0c\u671f\u5f85\u65b0\u6a19\u8a9e\u80fd\u559a\u9192\u4eba\u5011\u7684\u884c\u52d5\uff0c\u7528\u66f4\u4eba\u6027\u7684\u65b9\u5f0f\u4f86\u64c1\u62b1\u4e0d\u540c\u7684\u89c0\u9ede\uff0c\u4e5f\u6210\u70ba\u6574\u9ad4\u65d7\u4e0b\u54c1\u724c\u548c\u5ee3\u544a\u9732\u51fa\u7684\u6838\u5fc3\u6307\u5357\u3002<\/span><\/p>\n

\u5716\u7247\u4f86\u6e90<\/a><\/span><\/p>\n

<\/h3>\n

\u30fbMercedes Benz\uff1a\u300cThe Best or Nothing\u300d<\/strong><\/span><\/h3>\n

\"\"<\/span><\/p>\n

\u5275\u59cb\u767e\u5e74\u7684\u5fb7\u570b\u6c7d\u8eca\u54c1\u724c\uff0c\u627f\u8972\u5275\u8fa6\u4eba Gottlieb Daimler \u5c0d\u65bc\u65d7\u4e0b\u958b\u767c\u7522\u54c1\u7684\u9858\u666f\uff0c\u4ee5\u56b4\u8b39\u7684\u300cThe Best or Nothing\u300d\u70ba\u5275\u696d\u7406\u5ff5\uff0c\u8b93\u4eba\u4eca\u5f8c\u4e00\u770b\u5230Mercedes-Benz\u5c31\u6703\u81ea\u7136\u800c\u7136\u7684\u806f\u7d50\u8d77\u5fb7\u570b\u4eba\u7a69\u91cd\u4ee5\u53ca\u5353\u8d8a\u7684\u5de5\u85dd\u6c34\u5e73\uff0c\u800c\u6b64\u6a19\u8a9e\u4e5f\u6210\u70ba\u54c1\u724c\u5728\u7814\u767c\u3001\u7522\u54c1\u3001\u92b7\u552e\u3001\u670d\u52d9\u7b49\u5404\u9818\u57df\u7684\u6c7a\u5fc3\uff0c\u7e7c\u4e5f\u4f7f\u5176\u6210\u70ba\u5f15\u9818\u8c6a\u83ef\u6c7d\u8eca\u54c1\u724c\u7684\u9738\u4e3b\u3002<\/span><\/p>\n

\u5716\u7247\u4f86\u6e90<\/a><\/span><\/p>\n

<\/h3>\n

\u30fb\u56db\u8449\u5efa\u7bc9\uff1a\u300cNext Page Next Stage\u300d<\/strong><\/span><\/h3>\n

\"\"<\/span><\/p>\n

\u4ee5\u300c\u7ffb\u8f49\u57ce\u5e02\u5370\u8c61\u300d\u3001\u300c\u5f62\u5851\u6587\u5316\u6a23\u8c8c\u300d\u4e26\u5efa\u9020\u5353\u723e\u4e0d\u7fa4\u7684\u6587\u5316\u6558\u4e8b\u5730\u6a19\uff0c\u70ba\u56db\u8449\u5efa\u7bc9\u7684\u54c1\u724c\u6838\u5fc3\u50f9\u503c\uff0cEXP\u54c1\u724c\u9867\u554f\u5718\u968a\u4e5f\u4ee5\u6b64\u7cbe\u795e\u6253\u9020\u547c\u61c9\u54c1\u724c\u7684\u6a19\u8a9e\u300cNext page Next Stage\u300d\uff0c\u4ee5\u300c\u7ffb\u300d\u7684\u610f\u8c61\u96b1\u55bb\u57ce\u5e02\u65b0\u98a8\u8c8c\uff0c\u5e36\u51fa\u300c\u54c1\u724c\u300d\u8207\u300c\u6d88\u8cbb\u8005\u300d\u7684\u826f\u5584\u4e92\u52d5\uff0c\u4f01\u5716\u8df3\u812b\u6846\u67b6\uff0c\u6e34\u671b\u66f4\u7cbe\u7dfb\u3001\u66f4\u7368\u7279\u7684\u7cbe\u54c1\u5efa\u7bc9\uff0c\u4e26\u9023\u7d50\u9019\u500b\u57ce\u5e02\u7684\u6bcf\u500b\u4eba\uff0c\u4e00\u540c\u5beb\u51fa\u5c6c\u65bc\u5728\u5730\u7684\u6545\u4e8b\u7ae0\u7bc0\uff0c\u5e36\u7d66\u5efa\u7bc9\u66f4\u591a\u6eab\u5ea6\u3002<\/span><\/p>\n

\u5ef6\u4f38\u95b1\u8b80\uff0cEXP\u54c1\u724c\u8f14\u5c0e\u6848\u4f8b\u4ecb\u7d39\uff1a\u56db\u8449\u5efa\u7bc9<\/span><\/a><\/span><\/h3>\n

 <\/p>\n

\u54c1\u724c\u6a19\u8a9e\u662f\u54c1\u724c\u8eab\u4efd\u7684\u6838\u5fc3\u9ad4\u73fe\uff0c\u5f9e\u54c1\u724c\u5b9a\u4f4d\u3001\u76ee\u6a19\u53d7\u773e\u51fa\u767c\uff0c\u5728\u611f\u6027\u8207\u7406\u6027\u7684\u5229\u76ca\u57fa\u6e96\u4e0b\uff0c\u601d\u8003\u54c1\u724c\u7279\u9ede\u4e26\u9078\u64c7\u5408\u9069\u7684\u8a9e\u8a00\u98a8\u683c\uff0c\u4e14\u767c\u63ee\u5275\u610f\u4f86\u8207\u5e02\u5834\u7522\u751f\u5171\u9cf4\uff0c\u800c\u64c1\u6709\u4e00\u500b\u7c21\u6f54\u6613\u61c2\u7684Slogan\uff0c\u66f4\u80fd\u589e\u52a0\u54c1\u724c\u7684\u8a8d\u77e5\u5ea6\uff0c\u5efa\u7acb\u8d77\u6d88\u8cbb\u8005\u7684\u597d\u611f\u5ea6\u8207\u8a8d\u540c\u611f\uff0c\u5275\u9020\u66f4\u591a\u50f9\u503c\u8207\u5f71\u97ff\u529b\u3002<\/span><\/h3>\n

\u9996\u5716\u4f86\u6e90<\/a><\/span><\/p>\n

 <\/p>\n

LOGO\u8a2d\u8a08\u53ca\u54c1\u724c\u6a19\u8a9e\u670d\u52d9\u63a8\u85a6\uff1a<\/strong>EXP \u5275\u749f\u54c1\u724c\u8a2d\u8a08\u5c08\u5bb6<\/a><\/u><\/strong><\/span><\/span><\/h2>\n

EXP \u54c1\u724c\u8a2d\u8a08\u9867\u554f\u591a\u5e74\u4f86\u5354\u52a9\u81fa\u7063\u903e\u767e\u5bb6\u4f01\u696d\uff0c\u9032\u884c\u54c1\u724c\u5efa\u7acb\u8207\u54c1\u724c\u6539\u9020\u7684\u4efb\u52d9\uff0c\u5305\u62ec\uff1a\u8461\u8404\u738b\u751f\u6280\u3001\u5168\u5bb6\u4fbf\u5229\u5e97\u3001\u5927\u53e4\u9435\u5668\u3001\u6797\u7fa9\u5091 SUPERACE\u3001EZTABLE\u7b49\u77e5\u540d\u4f01\u696d\uff0c\u6240\u7d93\u624b\u7684\u54c1\u724c\u696d\u8005\u6578\u91cf\u5df2\u8d85\u904e200\u5bb6\uff0c\u5176\u4e2d\u6db5\u62ecB2B\u3001B2C\u7b49\u8d85\u904e10\u500b\u4e0d\u540c\u7522\u696d\u9818\u57df\uff0c\u662f\u7d93\u6fdf\u90e8\u5de5\u696d\u5c40\u570b\u5bb6\u8a8d\u8b49\u7684\u54c1\u724c\u9867\u554f\u516c\u53f8\u3002\u73fe\u5728\u5c31\u7acb\u5373\u8207\u6211\u5011\u806f\u7e6b<\/span><\/a><\/u>\uff0c\u8b93\u5c08\u4eba\u70ba\u4f60\u63d0\u4f9b\u8a73\u7d30\u7684\u670d\u52d9\u8aaa\u660e\uff0c\u5354\u52a9\u4f01\u696d\u6253\u9020\u8d85\u5f37\u7684\u54c1\u724c\u529b\uff01<\/span><\/p>\n

 <\/p>\n

LOGO\u8a2d\u8a08\u6848\u4f8b\u76f8\u95dc\u63a8\u85a6<\/span>
\n\u7e96\u6642\u523b\uff1a\u54c1\u724c\u5f62\u8c61\u898f\u5283\uff5cCIS\u8a2d\u8a08\uff5cLOGO\u8a2d\u8a08\uff5c\u5305\u88dd\u8a2d\u8a08<\/a>
\n\u4e09\u9867\u751f\u91ab\uff1a\u54c1\u724c\u5b9a\u4f4d\uff5c\u54c1\u724c\u8a2d\u8a08\uff5cCIS\u8a2d\u8a08\uff5c\u7db2\u7ad9\u8a2d\u8a08<\/a>
\n\u822a\u8cbf\u9031\u520a\uff1a\u54c1\u724c\u518d\u9020\uff5c\u54c1\u724c\u8a2d\u8a08\uff5cCIS\u8a2d\u8a08\uff5c\u7db2\u7ad9\u8a2d\u8a08<\/a>
\n\u6771\u5510\u5efa\u8a2d\uff1a\u54c1\u724c\u518d\u9020\uff5c\u54c1\u724c\u6d3b\u5316\uff5c\u54c1\u724c\u5e74\u8f15\u5316\uff5c\u54c1\u724c\u8a2d\u8a08<\/a>
\n<\/span><\/p>\n


\nLOGO\u8a2d\u8a08\u76f8\u95dc\u6587\u7ae0\u63a8\u85a6<\/span>
\n<\/span>\u4e94\u5927LOGO \u8a2d\u8a08\u8981\u9ede\uff0c\u5efa\u7acb\u4f60\u7684\u54c1\u724c\u7406\u5ff5\uff0c\u5c55\u73fe\u54c1\u724c\u7684\u7368\u7279\u6027<\/span><\/a><\/span>
\n\u4ec0\u9ebc\u662fVI\u8a2d\u8a08\uff1f2023\u5e74VI\u8a2d\u8a08\u8da8\u52e2\uff0c\u5f9e\u6848\u4f8b\u5e36\u4f60\u4e86\u89e3\u8996\u89ba\u8a2d\u8a08<\/span><\/a><\/span>
\n2026\u5e74 \u54c1\u724c\u8b58\u5225\u8a2d\u8a08\u65b0\u8da8\u52e2<\/a>
\n2026\u5e74LOGO\u8a2d\u8a08\u56db\u5927\u8da8\u52e2\u8207\u8a2d\u8a08\u8868\u73fe<\/a>
\n\u54c1\u724c\u518d\u9032\u5316\uff0c2024\u5e74\u5341\u5927LOGO\u7ffb\u65b0\u6848\u4f8b<\/a>
\n<\/span>\u54c1\u724c\u8a2d\u8a08\uff0c\u9ede\u77f3\u6210\u91d1<\/a>
\n\u5f37\u52e2\u54c1\u724c\u5fc5\u5099\u7684\uff13\u500b\u6307\u6a19\uff1a\u5e02\u4f54\u7387\u3001\u5fc3\u4f54\u7387\u3001\u8996\u4f54\u7387<\/a>
\n\u60c5\u7dd2\u50f9\u503c\u5c31\u662f\u6d88\u8cbb\u65b0\u52e2\u529b\uff0c\u88ab\u7406\u89e3\u3001\u88ab\u7642\u7652\u3001\u88ab\u76f8\u4fe1\uff0c\u6bd4\u6298\u6263\u66f4\u80fd\u7559\u4f4f\u4eba\u5fc3<\/a>
\n\u5f9e\u708e\u4e0a\u5230\u5371\u6a5f\u8655\u7406\uff0c\u54c1\u724c\u516c\u95dc\u5371\u6a5f\u4e0d\u662f\u640d\u5bb3\uff0c\u800c\u662f\u54c1\u724c\u91cd\u7f6e\u6642\u6a5f<\/a><\/span><\/span><\/span>
\n<\/span><\/p>\n


\nEXP \u5275\u749f\u570b\u969b\u54c1\u724c\u9867\u554f<\/a>\uff5c\u00a0\u54c1\u724c\u7b56\u7565<\/a>\uff5c\u54c1\u724c\u5b9a\u4f4d<\/a>\uff5c\u54c1\u724c\u898f\u5283<\/a>\uff5c\u54c1\u724c\u8a2d\u8a08<\/a>\uff5cCIS\u54c1\u724c\u8b58\u5225\u8a2d\u8a08<\/a>\uff5c\u5305\u88dd\u8a2d\u8a08<\/a>\uff5c\u54c1\u724c\u884c\u92b7<\/a><\/span>
\n\u60a8\u9047\u5230\u54c1\u724c\u8f49\u578b\u3001\u54c1\u724c\u5347\u7d1a\u3001\u54c1\u724c\u6d3b\u5316\u2026\u7b49\u554f\u984c\u55ce\uff1f\u6b61\u8fce\u8207EXP\u806f\u7d61<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u54c1\u724c\u6a19\u8a9e\u662f\u4e00\u500b\u7c21\u77ed\u800c\u6709\u529b\u7684\u53e3\u865f\u6216\u5ba3\u8a00\uff0c\u901a […]<\/p>\n","protected":false},"author":23,"featured_media":119052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[173,170,168,172],"tags":[17,275,330,331],"class_list":["post-119025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-view","category-brand-marketing","category-brand-design","category-brand-trend-insights","tag-marketing-strategy","tag-275","tag-330","tag-slogan"],"yoast_head":"\n\u5f15\u4eba\u5165\u52dd\u7684\u54c1\u724c\u6a19\u8a9e\uff0c\u6316\u6398\u54c1\u724cSlogan\u7684\u7368\u7279\u9b45\u529b\uff5cEXP \u54c1\u724c\u5c08\u5bb6<\/title>\n<meta name=\"description\" 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