{"id":118693,"date":"2023-09-15T12:56:25","date_gmt":"2023-09-15T04:56:25","guid":{"rendered":"https:\/\/expup.com\/tw\/?p=118693"},"modified":"2025-12-30T11:49:52","modified_gmt":"2025-12-30T03:49:52","slug":"%e5%93%81%e7%89%8c%e7%ad%96%e7%95%a53%e8%a6%81%e9%bb%9e%ef%bc%8c%e7%a2%ba%e4%bf%9d%e5%93%81%e7%89%8c%e7%b6%93%e7%87%9f%e4%b8%8d%e8%b5%b0%e5%81%8f","status":"publish","type":"post","link":"https:\/\/expup.com\/tw\/archives\/118693","title":{"rendered":"\u54c1\u724c\u7b56\u75653\u8981\u9ede\uff0c\u78ba\u4fdd\u54c1\u724c\u7d93\u71df\u4e0d\u8d70\u504f"},"content":{"rendered":"

\u54c1\u724c\u7b56\u7565\u662f\u4ec0\u9ebc\uff1f\u5728\u300a\u812b\u7a4e\u800c\u51fa\u7684\u54c1\u724c\u81f4\u52dd\u79d8\u5bc6\u300b\u4e00\u66f8\u4e2d\u6307\u51fa\uff0c\u54c1\u724c\u7b56\u7565\u662f\u5c07\u9858\u666f\u3001\u884c\u52d5\u3001\u8868\u9054\u3001\u9ad4\u9a57\uff0c\u90fd\u7dad\u6301\u5728\u540c\u4e00\u6c34\u5e73\u3002\u54c1\u724c\u7b56\u7565\u660e\u78ba\u7684\u52fe\u52d2\u51fa\u54c1\u724c\u5b9a\u4f4d\uff0c\u628a\u7af6\u722d\u512a\u52e2\u8207\u7368\u4e00\u7121\u4e8c\u7684\u50f9\u503c\u4e3b\u5f35\u50b3\u905e\u7d66\u9867\u5ba2\u3002\u5e38\u807d\u5230\u7684\u884c\u92b7\u7b56\u7565\u3001\u7522\u54c1\u7b56\u7565\u3001\u5275\u610f\u7b56\u7565\u3001\u5f62\u8c61\u8a2d\u8a08\u7b56\u7565\u7b49\uff0c\u5ee3\u7fa9\u4f86\u8aaa\u90fd\u96b8\u5c6c\u65bc\u54c1\u724c\u7b56\u7565\u7684\u7bc4\u7587\uff0c\u662f\u7d93\u71df\u4e00\u500b\u54c1\u724c\u6642\uff0c\u628a\u7b56\u7565\u843d\u5be6\u5230\u4e0d\u540c\u9818\u57df\u6216\u4e0d\u540c\u90e8\u9580\u6642\u7684\u4f5c\u6cd5\u3002<\/h2>\n

\u8a02\u5b9a\u54c1\u724c\u7b56\u7565\u7684\u76ee\u7684\u662f\u4ec0\u9ebc\uff1f\u7d2f\u7a4d\u54c1\u724c\u8cc7\u7522\u3002\u884c\u92b7\u5927\u5e2bDavid Aaker\u63d0\u51fa\u7684\u54c1\u724c\u8cc7\u7522\uff08Brand Equity\uff0c\u53c8\u7a31\u54c1\u724c\u6b0a\u76ca\uff09\u6982\u5ff5\uff0c\u6307\u51fa\u8cc7\u7522\u5305\u542b\u4e86\u54c1\u724c\u5fe0\u8aa0\u5ea6\u3001\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u54c1\u724c\u77e5\u89ba\u54c1\u8cea\u3001\u54c1\u724c\u806f\u60f3\u3001\u5176\u4ed6\u8cc7\u7522\u7b49\u4e94\u8981\u7d20\uff0c\u9019\u4e9b\u8981\u7d20\u5206\u5225\u4ee5\u4e0d\u540c\u65b9\u5f0f\u5e6b\u4f01\u696d\u589e\u52a0\u6216\u6e1b\u5c11\u50f9\u503c\u3002\u54c8\u4f5b\u5546\u696d\u8a55\u8ad6\u5247\u63d0\u51fa\u201cFRMU\u201d\u7406\u8ad6\u4f86\u8aaa\u660e\u54c1\u724c\u8cc7\u7522\uff0c\u4ee5\u9867\u5ba2\u5c0d\u67d0\u54c1\u724c\u7684\u719f\u6089\u5ea6(Familiar)\u3001\u91cd\u8996\u5ea6(Reward)\u3001\u95dc\u806f\u6027(Meaning)\u3001\u7368\u7279\u6027(Unique)\u7b49\u56db\u500b\u6307\u6a19\uff0c\u4f86\u8861\u91cf\u54c1\u724c\u8cc7\u7522\u7684\u591a\u5be1\u3002<\/p>\n

\u7c21\u55ae\u4f86\u8aaa\uff1a\u8b93\u9867\u5ba2\u66f4\u5bb9\u6613\u8cb7\u55ae\uff08\u5275\u9020\u9023\u7d50\uff09\u3001\u8b93\u696d\u52d9\u66f4\u5bb9\u6613\u92b7\u552e\uff08\u5c55\u73fe\u5dee\u7570\uff09\u3001\u8b93\u54c1\u724c\u8cc7\u7522\u66f4\u5bb9\u6613\u7d2f\u7a4d\uff08\u767c\u63ee\u5f71\u97ff\u529b\uff09\uff0c\u5c31\u662f\u54c1\u724c\u7b56\u7565\u8981\u9054\u6210\u7684\u4e09\u4ef6\u4e8b\u3002<\/p>\n

 <\/p>\n

\u8981\u9ede1\uff5c\u54c1\u724c\u7b56\u7565\u9700\u4ee5\u54c1\u724c\u5b9a\u4f4d\u70ba\u57fa\u790e\u767c\u5c55<\/strong><\/span><\/h3>\n

\u7b56\u7565\u5c31\u50cf\u4e00\u4f4d\u8ecd\u5e2b\uff0c\u6307\u51fa\u4e86\u60f3\u9054\u6210\u54c1\u724c\u5b9a\u4f4d\uff0c\u8a72\u8a2d\u5b9a\u54ea\u4e9b\u76ee\u6a19\u3001\u505a\u54ea\u4e9b\u4e8b\u60c5\u3002\u5354\u52a9\u5ba2\u6236\u9032\u884c\u54c1\u724c\u5b9a\u4f4d\u5de5\u4f5c\u6642\uff0cEXP\u54c1\u724c\u9867\u554f\u901a\u5e38\u6703\u5efa\u69cb\u51fa\uff1a\u54c1\u724c\u9858\u666f\u3001\u4f7f\u547d\u627f\u8afe\u3001\u6838\u5fc3\u50f9\u503c\u3001\u54c1\u724c\u500b\u6027\u3001\u98a8\u683c\u8abf\u6027\u3001\u50f9\u503c\u4e3b\u5f35\u6a19\u8a9e\u3001\u54c1\u724c\u6545\u4e8b\u3001\u54c1\u724c\u8996\u89ba\u8b58\u5225\u7b498\u500b\u9805\u76ee\uff0c\u4f5c\u70ba\u54c1\u724c\u7684\u57fa\u790e\u5efa\u8a2d\uff0c\u4e26\u5f59\u6574\u70ba\u4e00\u672c\u898f\u7bc4\u624b\u518a(Brand Guideline)\uff0c\u6210\u70ba\u672a\u4f86\u767c\u5c55\u54c1\u724c\u7b56\u7565\u6642\u5fc5\u9808\u9075\u5b88\u7684\u57fa\u672c\u539f\u5247\u3002<\/p>\n

\"\"
\u5716\u7247\u4f86\u6e90\uff1aLush\u3001green queen<\/figcaption><\/figure>\n

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\u5716\u7247\u4f86\u6e90\uff1aSkittles\u3001KTLA\u3001heymarket<\/figcaption><\/figure>\n

\u4ee5Skittles\u5f69\u8679\u7cd6<\/span><\/a>\u70ba\u4f8b\uff0cSkittles\u4ee5\u300c\u5f69\u8679\u300d\u70ba\u5b9a\u4f4d\uff0c\u4e3b\u5f35\u201dFrom outer space to inner piece. Multicolored Clearance Required.\u201d\uff08\u5f9e\u5916\u592a\u7a7a\u5230\u5167\u5fc3\u4e16\u754c\uff0c\u4f60\u9700\u8981\u5f69\u8272\u901a\u884c\u8b49\uff09\u4e26\u843d\u5be6\u5728\u7522\u54c1\u8a2d\u8a08\u3001\u8996\u89ba\u5f62\u8c61\u3001\u793e\u7fa4\u5167\u5bb9\u7d93\u71df\u3001\u516c\u76ca\u6d3b\u52d5\u7b49\u5404\u500b\u63a5\u89f8\u9ede\u4e0a\u3002\u5f69\u8679\u7cd6\u53e3\u5473\u591a\u591a\u3001\u4e03\u5f69\u7e7d\u7d1b\u7684\u5916\u578b\u662f\u6700\u5ee3\u70ba\u4eba\u77e5\u7684\uff0c\u5b83\u4f86\u81ea\u9060\u53e4\u6d77\u5e95\u5674\u767c\u51fa\u7684\u5f69\u8679\u5674\u6cc9\uff0c\u662f\u6050\u9f8d\u6700\u611b\u5403\u7684\u98df\u7269\uff0c\u9019\u500b\u54c1\u724c\u6545\u4e8b<\/a><\/span>\u70baSkittles\u5960\u5b9a\u4e86\u5145\u6eff\u60f3\u50cf\u529b\u3001\u597d\u73a9\u591a\u5f69\u7684\u5f62\u8c61\u3002Skittles\u7684\u5f69\u8679\u7cbe\u795e\u4e5f\u843d\u5be6\u5728\u7a4d\u6975\u5021\u8b70\u591a\u5143\u6027\u5225\u65cf\u7fa4\u7684\u6b0a\u76ca(LGBTQ+)\u3002\u54c1\u724c\u5728\u6bcf\u5e74\u540c\u5fd7\u9a55\u50b2\u6708\u8209\u8fa6\u201dSKITTLES Pride<\/a><\/span>\u201d\u6d3b\u52d5\uff0c\u8207\u591a\u4f4d\u8de8\u6027\u5225\u5275\u4f5c\u8005\u5408\u4f5c\uff0c\u63a8\u51fa\u53bb\u6389\u54c1\u724c\u8272\u4ee5\u81f4\u656c\u9a55\u50b2\u6708\u7684\u201dTheres A Story in Every Rainbow\u201d\u5305\u88dd\u3001\u5f69\u8679\u6545\u4e8b\u52df\u96c6\u3001Podcast\u983b\u9053\u7b49\uff0c\u4e26\u628a\u6bcf\u5305\u7cd6\u679c\u7684\u90e8\u5206\u6536\u76ca\u6350\u8d08\u7d66\u652f\u6301LGBTQ+\u7684\u975e\u71df\u5229\u7d44\u7e54\u3002\u5c0f\u5c0f\u4e00\u5305Skittles\uff0c\u5fe0\u5be6\u9ad4\u73fe\u4e86\u5f69\u8679\u6240\u8c61\u5fb5\u7684\u591a\u6a23\u6027\u8207\u5305\u5bb9\u6027\u3002<\/p>\n

 <\/p>\n

\u8981\u9ede2\uff5c\u54c1\u724c\u7b56\u7565\u9700\u4f86\u81ea\u5c0d\u6d88\u8cbb\u8005\u7684\u6d1e\u5bdf<\/strong><\/span><\/h3>\n

\u54c1\u724c\u7b56\u7565\u4e0d\u61c9\u8a72\u9760\u500b\u4eba\u6216\u5c11\u6578\u4eba\u7684\u611f\u89ba\u3001\u559c\u597d\u53bb\u8a02\u5b9a\uff0c\u800c\u5fc5\u9808\u4f86\u81ea\u65bc\u5c0d\u6d88\u8cbb\u8005\u9700\u6c42\u7684\u5256\u6790\u8207\u6d1e\u5bdf\u3002\u5728\u8a02\u5b9a\u54c1\u724c\u7b56\u7565\u6216\u6aa2\u8996\u7b56\u7565\u65b9\u5411\u662f\u5426\u6b63\u78ba\u6642\uff0c\u4e0d\u59a8\u518d\u6b21\u6aa2\u8996\u60a8\u7684\u76ee\u6a19\u6d88\u8cbb\u8005\u6216\u4eba\u7269\u8a8c(Persona)\uff0c\u5256\u6790\u6d88\u8cbb\u8005\u73fe\u968e\u6bb5\u7684\u9700\u6c42\u3001\u7fd2\u6163\u8207\u559c\u597d\uff0c\u68b3\u7406\u51fa\u6e05\u695a\u7684\u6d88\u8cbb\u8005\u65c5\u7a0b\uff0c\u601d\u8003\u54c1\u724c\u8a72\u505a\u6216\u4e0d\u8a72\u505a\u54ea\u4e9b\u4e8b\uff0c\u624d\u80fd\u8b93\u6d88\u8cbb\u8005\u6301\u7e8c\u7522\u751f\u597d\u611f\u3001\u9858\u610f\u7e7c\u7e8c\u8cb7\u55ae\u7684\uff1f<\/p>\n

\u5728\u9577\u671f\u7684\u50b3\u7d71\u88fd\u9020\u696d\u601d\u7dad\u4e0b\uff0c\u4f01\u696d\u4e3b\u6bd4\u8f03\u5bb9\u6613\u628a\u6d88\u8cbb\u8005\u9700\u6c42\u7a84\u5316\u70ba\u7522\u54c1\u529f\u80fd\u3001\u898f\u683c\u3001\u50f9\u683c\u7684\u6bd4\u62fc\uff0c\u800c\u8f15\u5ffd\u4e86\u4ee5\u300c\u4eba\u300d\u70ba\u51fa\u767c\u9ede\u7684\u60c5\u611f\u8003\u91cf\u6216\u7cbe\u795e\u5c64\u9762\u7684\u8ffd\u6c42\u3002\u7531Bain & Company\u6240\u63d0\u51fa\u7684B2C\u50f9\u503c\u8981\u7d20\u91d1\u5b57\u5854(The Element of Value)<\/a><\/span>\uff0c\u5c07\u6d88\u8cbb\u8005\u8cfc\u8cb7\u7522\u54c1\uff0f\u670d\u52d9\u7684\u9700\u6c42\uff0c\u5206\u70ba\u529f\u80fd\u9700\u6c42\u3001\u60c5\u611f\u9700\u6c42\u3001\u6539\u8b8a\u751f\u6d3b\u9700\u6c42\u3001\u793e\u6703\u5f71\u97ff\u9700\u6c42\u7b49\u56db\u5927\u985e\uff0c\u5171\u5305\u542b\u4e09\u5341\u9805\u50f9\u503c\u8981\u7d20\u3002\u5176\u4e2d\uff0c\u60c5\u611f\u9700\u6c42\u5305\u62ec\u4e86\u5065\u5eb7\u3001\u7642\u7652\u3001\u6b61\u6a02\u3001\u9b45\u529b\u3001\u964d\u4f4e\u7126\u616e\u3001\u7c21\u5316\u751f\u6d3b\u3001\u61f7\u820a\u3001\u734e\u52f5\u3001\u7372\u5f97\u5730\u4f4d\u7b49\u3002\u5982\u679c\u60a8\u60f3\u66f4\u7d30\u7dfb\u7684\u53bb\u5340\u5206\u3001\u5b9a\u7fa9\u6d88\u8cbb\u8005\u7684\u9700\u6c42\uff0c\u50f9\u503c\u8981\u7d20\u91d1\u5b57\u5854\u6703\u662f\u4e00\u500b\u503c\u5f97\u63a8\u85a6\u7684\u5de5\u5177\u3002<\/p>\n

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\u5716\u7247\u4f86\u6e90\uff1aAutomobile Association<\/figcaption><\/figure>\n

\u6d88\u8cbb\u8005\u6578\u64da\u8cc7\u6599\u5eab\u4e5f\u662f\u5c0b\u627e\u6d1e\u5bdf\u7684\u597d\u5e6b\u624b\u3002\u82f1\u570bGWI<\/a><\/span>\u5e02\u5834\u7814\u7a76\u6a5f\u69cb\u5373\u4ee5\u65b9\u4fbf\u67e5\u8a62\u7684\u6d88\u8cbb\u8005\u6578\u64da\u8cc7\u6599\u5eab\uff0c\u5354\u52a9\u8a31\u591a\u54c1\u724c\u627e\u5230\u95dc\u9375\u6d1e\u5bdf\u3001\u9032\u800c\u63d0\u51fa\u6210\u529f\u7684\u7b56\u7565\u3002\u4ee5\u63d0\u4f9b\u8eca\u8f1b\u4fdd\u96aa\u7684\u82f1\u570b\u6c7d\u8eca\u5354\u6703(<\/a>AA<\/a>)<\/a><\/span>\u70ba\u4f8b\uff0c\u56e0\u70ba\u9762\u81e8\u696d\u7e3e\u9577\u671f\u4e0b\u6ed1\u3001\u5e02\u4f54\u7387\u8207\u6703\u54e1\u6578\u91cf\u4e0b\u964d\u7684\u7a98\u5883\uff0c2020\u5e74AA\u958b\u59cb\u900f\u904eGWI\u6578\u64da\u5eab\u9032\u884c\u6d88\u8cbb\u8005\u6d1e\u5bdf\uff0c\u4e5f\u56e0\u6b64\u610f\u8b58\u5230\u54c1\u724c\u6709\u81ea\u8aaa\u81ea\u8a71\u7684\u5371\u6a5f\uff0cAA\u767c\u73fe\u9867\u5ba2\u5c0d\u50f9\u683c\u7684\u654f\u611f\u5ea6\u63d0\u9ad8\u4e86\uff0c\u4e14\u5c0d\u4ed6\u5011\u7684\u5ee3\u544a\u8a0a\u606f\u8d8a\u4f86\u8d8a\u7121\u611f\u3001\u611f\u89ba\u9019\u4e9b\u8cc7\u8a0a\u8ddf\u81ea\u5df1\u4e00\u9ede\u95dc\u4fc2\u90fd\u6c92\u6709\u3002<\/p>\n

\u9019\u500b\u95dc\u9375\u6d1e\u5bdf\u4e5f\u4fc3\u4f7fAA\u63d0\u51fa\u201cPutting the emotion back into motoring\u201d\uff08\u8b93\u99d5\u99db\u56de\u6b78\u611f\u6027\uff09\u7b56\u7565\uff0c\u628a\u54c1\u724c\u5ba3\u50b3\u65b9\u5f0f\u5fb9\u5e95\u6539\u982d\u63db\u9762\uff0c\u5f9e\u539f\u672c\u50cf\u662f\u6559\u79d1\u66f8\u822c\u5236\u5f0f\u3001\u5f37\u8abf\u884c\u8eca\u5b89\u5168\uff0c\u8f49\u5411\u66f4\u52a0\u67d4\u548c\u3001\u611f\u6027\u3001\u5177\u5553\u767c\u6027\u7684\u54c1\u724c\u6e9d\u901a\uff0c\u4f8b\u5982\u4ee5\u201dLove That Feeling\uff1f<\/a><\/span>\u201d\uff08\u559c\u6b61\u9019\u7a2e\u611f\u89ba\u55ce\uff1f\uff09\u4f86\u5f37\u8abf\u5feb\u6a02\u99d5\u99db\u7684\u6a02\u8da3\uff0c\u4ee5\u201dNo Stopping The Real You<\/a><\/span>\u201d\uff08\u5225\u505c\u6b62\u505a\u81ea\u5df1\uff09\u4f86\u5f37\u8abf\u7528\u8eca\u7684\u81ea\u7531\u8207\u5b89\u5fc3\u3002\u4f86\u81ea\u6d88\u8cbb\u8005\u6d1e\u5bdf\u7684\u7b56\u7565\u8abf\u6574\uff0c\u8b93AA\u6210\u529f\u5730\u633d\u6551\u4e86\u9839\u52e2\u3001\u6062\u5fa9\u7a69\u5b9a\u6536\u76ca\uff0c\u4e5f\u5275\u9020\u51fa\u8d85\u904e\u5169\u500d\u7684\u5ee3\u544a\u6295\u5831\u7387\u3002<\/p>\n

\"\"
\u5716\u7247\u4f86\u6e90\uff1a\u820a\u632f\u5357\u3001ELLE<\/figcaption><\/figure>\n

\u4ee5\u8fd1\u5341\u5e74\u7a4d\u6975\u64c1\u62b1\u6578\u4f4d\u8f49\u578b\u7684\u767e\u5e74\u7cd5\u9905\u8001\u724c\u820a\u632f\u5357<\/a><\/span>\u70ba\u4f8b\uff0c\u4ed6\u5011\u7d50\u5408\u7b2c\u4e00\u7dda\u92b7\u552e\u4eba\u54e1\u8207\u4f01\u696d\u5167\u90e8\u7684\u6578\u64da\u6d1e\u5bdf\uff0c\u63d0\u51fa\u8cbc\u8fd1\u6d88\u8cbb\u8005\u9700\u6c42\u7684\u7b56\u7565\u3002\u4f8b\u5982\uff1a\u820a\u632f\u5357\u767c\u73fe\u9867\u5ba2\u6709\u521d\u4e00\u5341\u4e94\u62dc\u62dc\u7684\u7fd2\u6163\uff0c\u537b\u7d93\u5e38\u5fd8\u8a18\u6e96\u6642\u63a1\u8cb7\u796d\u7940\u7528\u7684\u7d20\u4e09\u7272\uff0c\u56e0\u800c\u8a95\u751f\u300c\u4e09\u7272\u6709\u4fe1<\/a><\/span>\u300d\u7d20\u4e09\u7272\u8a02\u95b1\u5236\u670d\u52d9\uff08\u4ee5\u70cf\u8c46\u6c99\u3001\u68d7\u6ce5\u5165\u9921\uff0c\u88fd\u6210\u96de\u8c6c\u9b5a\u5916\u578b\u7684\u7cd5\u9905\uff09\u4e0d\u8d70\u8ddf\u8d85\u5e02\u3001\u50b3\u7d71\u5e02\u5834\u7af6\u722d\u7684\u4f4e\u50f9\u8def\u7dda\uff0c\u800c\u4ee5\u9ad8\u7d1a\u7cbe\u7dfb\u7684\u98df\u6750\u3001\u5305\u88dd\u3001\u670d\u52d9\uff0c\u4ee5\u8d85\u51fa2\u500d\u7684\u552e\u50f9\uff0c\u5c08\u653b\u56e0\u70ba\u91cd\u8996\u79ae\u6578\u3001\u9858\u4ed8\u50f9\u683c\u66f4\u9ad8\u7684\u5ba2\u7fa4\uff0c\u8b93\u62dc\u62dc\u4f9b\u684c\u56e0\u70ba\u64fa\u4e0a\u820a\u632f\u5357\u800c\u66f4\u986f\u83ef\u8cb4\u5178\u96c5\uff0c\u4e5f\u6210\u529f\u5275\u4e0b\u4e00\u4e0a\u5e02\u5c31\u6708\u92b7\u7834\u5343\u7684\u4f73\u7e3e\u3002<\/p>\n

<\/h3>\n

\u8981\u9ede3\uff5c\u54c1\u724c\u7b56\u7565\u9700\u96a8\u8457\u54c1\u724c\u751f\u547d\u9031\u671f\u8abf\u6574<\/strong><\/span><\/h3>\n

\u8a02\u5b9a\u54c1\u724c\u7b56\u7565\u6642\uff0c\u60a8\u662f\u5426\u601d\u8003\u904e\u54c1\u724c\u76ee\u524d\u6b63\u8655\u65bc\u54ea\u500b\u767c\u5c55\u968e\u6bb5\u5462\uff1f\u662f\u521d\u8a66\u557c\u8072\u7684\u65b0\u5275\u54c1\u724c\uff1f\u9084\u662f\u5df2\u7d93\u4f86\u5230\u4e86\u9ad8\u539f\u671f\u3001\u6210\u9577\u505c\u6eef\u4e0d\u524d\uff1f\u751a\u81f3\u6709\u4e9b\u6b32\u632f\u4e4f\u529b\uff1f<\/p>\n

\u6700\u65e9\u7531\u7f8e\u570b\u7d93\u6fdf\u5b78\u5bb6Raymond Vernon\u65bc1960\u5e74\u4ee3\u63d0\u51fa\u7684\u7522\u54c1\u751f\u547d\u9031\u671f(Product Life Cycle)\u7406\u8ad6\uff0c\u7531\u5f8c\u4ee3\u5b78\u8005\u52a0\u4ee5\u5ef6\u4f38\uff0c\u63d0\u51fa\u4e86\u54c1\u724c\u751f\u547d\u9031\u671f\u7684\u6982\u5ff5\uff0c\u5c07\u54c1\u724c\u8996\u70ba\u4e00\u500b\u6709\u751f\u547d\u7684\u6709\u6a5f\u9ad4\uff0c\u5f9e\u9032\u5165\u5e02\u5834\u5230\u9000\u51fa\u5e02\u5834\uff0c\u6703\u7d93\u6b77\u6210\u9577\u3001\u6210\u719f\u3001\u8870\u8001\u7684\u904e\u7a0b\u3002\u54c1\u724c\u9700\u5148\u6aa2\u8996\u81ea\u5df1\u8655\u5728\u54ea\u500b\u968e\u6bb5\uff0c\u518d\u4ee5\u4e0d\u540c\u7684\u7b56\u7565\u65b9\u5411\u56e0\u61c9\u3002\u54c1\u724c\u751f\u547d\u9031\u671f\u5927\u81f4\u53ef\u5206\u70ba\u56db\u968e\u6bb5\uff1a<\/p>\n

\u54c1\u724c\u5b55\u80b2\u671f(Introduction)<\/strong>
\n\u6307\u54c1\u724c\u525b\u5275\u7acb\u3001\u6c92\u6709\u77e5\u540d\u5ea6\u4e14\u5e02\u4f54\u7387\u4e0d\u9ad8\u6642\u3002\u958b\u5e97\u9867\u554fShopline\u8a8d\u70ba\u300c\u5546\u54c1\u529b\u300d\u662f\u6b64\u6642\u671f\u7684\u95dc\u9375\uff0c\u525b\u9032\u5834\u7684\u7522\u54c1\u5982\u679c\u6c92\u6709\u7368\u7279\u8ce3\u9ede(Unique Sale Point)\uff0c\u54c1\u724c\u5c31\u6bd4\u8f03\u96e3\u6210\u9577\u3002\u5c24\u5176\u5c0d\u65bc\u5c0f\u8cc7\u672c\u4f01\u696d\u4e3b\u4f86\u8aaa\uff0c\u8207\u5176\u6025\u8457\u63d0\u5347\u77e5\u540d\u5ea6\uff0c\u4e0d\u5982\u628a\u7b56\u7565\u91cd\u9ede\u653e\u5728\u57f9\u990a\u7b2c\u4e00\u6279\u65e9\u9ce5\u6d88\u8cbb\u8005\uff0c\u4ee5\u5f37\u52e2\u7684\u7522\u54c1\u5f62\u8c61\u7ad9\u7a69\u54c1\u724c\u7684\u7b2c\u4e00\u6b65\uff0c\u6703\u662f\u6bd4\u8f03\u52d9\u5be6\u7684\u4f5c\u6cd5\u3002<\/p>\n

\"\"
\u5716\u7247\u4f86\u6e90\uff1aNovium\u3001Amazon<\/figcaption><\/figure>\n

\u4ee5\u53f0\u7063\u65b0\u5275\u7b46\u5177\u54c1\u724cNovium<\/span><\/a>\u70ba\u4f8b\uff0c\u8349\u5275\u671f\u50c5\u6709\u4e09\u4eba\u3001\u8cc7\u6e90\u76f8\u7576\u6709\u9650\u7684\u5c0f\u5718\u968a\uff0c\u6700\u521d\u4ee5\u7522\u54c1\u8a2d\u8a08\u512a\u52e2\u7d50\u5408\u5c0d\u5317\u7f8e\u5e02\u5834\u7684\u6d1e\u5bdf\uff0c\u5c07\u7368\u5275\u7684\u81ea\u7acb\u7b46(HoverPen)\u4e0a\u67b6\u7f8e\u570b\u52df\u8cc7\u5e73\u53f0\u3002\u7368\u7279\u7684\u7522\u54c1\u5916\u578b\u8207\u529f\u80fd\u8b93Novium\u57f9\u990a\u4e86\u7b2c\u4e00\u6279\u559c\u611b\u4ed6\u5011\u7684\u64c1\u8b77\u8005\uff0c\u4e5f\u5f9e\u4e2d\u4e00\u6b65\u6b65\u6478\u7d22\u51fa\u54c1\u724c\u5b9a\u4f4d\u3002\u63a5\u4e0b\u4f86\uff0cNovium\u5c07\u591a\u6578\u8cc7\u6e90\u653e\u5728\u5168\u7403\u96fb\u5546\u4e9e\u99ac\u905c\u4e0a\uff0c\u900f\u904e\u5c0d\u5e73\u53f0\u7279\u6027\u7684\u4e86\u89e3\u8207\u638c\u63e1\uff0c\u54c1\u724c\u958b\u59cb\u89f8\u53ca\u5168\u7403\u5ba2\u6236\u3001\u7d2f\u7a4d\u51fa\u597d\u53e3\u7891\uff0c\u4e0d\u50c5\u70baNovium\u5275\u9020\u51fa\u5343\u842c\u92b7\u552e\u4f73\u7e3e\uff0c\u4e5f\u6b63\u5f0f\u958b\u555f\u6b50\u7f8e\u5916\u92b7\u4e4b\u8def\uff0c\u6210\u529f\u5728\u570b\u969b\u5e02\u5834\u7ad9\u7a69\u54c1\u724c\u7684\u7b2c\u4e00\u6b65\u3002<\/p>\n


\n\u54c1\u724c\u6210\u9577\u671f(Growth)<\/strong><\/span>
\n\u6307\u54c1\u724c\u5df2\u7d93\u7d93\u71df\u4e00\u6bb5\u6642\u9593\uff0c\u6709\u4e00\u5b9a\u77e5\u540d\u5ea6\uff0c\u6d88\u8cbb\u8005\u5c0d\u7522\u54c1\u6f38\u6f38\u719f\u6089\uff0c\u5e02\u5360\u7387\u63d0\u9ad8\uff0c\u4f46\u540c\u6642\u4e5f\u9762\u81e8\u8d8a\u4f86\u8d8a\u6fc0\u70c8\u7684\u5e02\u5834\u7af6\u722d\u3002\u300c\u5275\u9020\u53e3\u7891\u300d\u662f\u6b64\u6642\u671f\u54c1\u724c\u7b56\u7565\u7684\u65bd\u529b\u91cd\u9ede\uff0c\u76ee\u7684\u662f\u62d3\u5c55\u65b0\u5ba2\u7fa4\u8207\u978f\u56fa\u8001\u5ba2\u6236\uff0c\u6301\u7e8c\u7d2f\u7a4d\u6b63\u9762\u5370\u8c61\u8207\u597d\u611f\u5ea6\u3002\u6559\u80b2\u9867\u554fThinkific\u8a8d\u70ba\u82e5\u5df2\u7d2f\u7a4d\u4e00\u5b9a\u7684\u54c1\u724c\u8cc7\u7522\uff0c\u53ef\u4ee5\u904b\u7528\u54c1\u724c\u64f4\u5f35(Brand Extension)\u7684\u7b56\u7565\u4f86\u62d3\u5c55\u65b0\u5ba2\u3001\u63d0\u5347\u54c1\u724c\u5f71\u97ff\u529b\uff0c\u5982\uff1a\u5efa\u7acb\u67d0\u9818\u57df\u7684\u6b0a\u5a01\u5730\u4f4d\u3001\u5ef6\u4f38\u7522\u54c1\u7dda\u6216\u5468\u908a\u914d\u4ef6\u3001\u63a8\u5ee3\u54c1\u724c\u751f\u6d3b\u98a8\u683c(LifeStyle)\u3001\u70ba\u8001\u5ba2\u6236\u5275\u9020\u51fa\u65b0\u7684\u6d88\u8cbb\u9700\u6c42\u7b49\u3002<\/p>\n

\"\"
\u5716\u7247\u4f86\u6e90\uff1a\u9bae\u4e73\u574a\u3001\u8def\u6613\u838e\u5496\u5561<\/figcaption><\/figure>\n

\u4ee5\u725b\u5976\u54c1\u724c\u9bae\u4e73\u574a<\/a><\/span>\u70ba\u4f8b\uff0c\u54c1\u724c\u6700\u65e9\u5728\u7fa4\u773e\u52df\u8cc7\u4ee5\u8a02\u95b1\u5236\u9bae\u4e73\u8d77\u5bb6\uff0c\u64c1\u6709\u4e00\u6279\u652f\u6301\u5c0f\u8fb2\u8207\u98df\u5b89\u7406\u5ff5\u7684\u9435\u7c89\uff0c\u7db2\u8def\u5f62\u8c61\u8207\u53e3\u7891\u826f\u597d\uff0c\u4f46\u5e02\u5834\u898f\u6a21\u6709\u9650\u3002\u9bae\u4e73\u574a\u7684\u7834\u5708\u7b56\u7565\u662f\u5f9e\u7dda\u4e0a\u8d70\u5230\u7dda\u4e0b\u3001\u5f9e\u5c0f\u773e\u8d70\u5411\u5927\u773e\uff0c\u4f8b\u5982\u501f\u52e2\u5168\u5bb6\u8d85\u5546\u4e0a\u67b6\u7b2c\u4e00\u652f\u7522\u54c1\u300c\u5609\u660e\u9bae\u4e73\u300d\uff0c\u518d\u8de8\u8db32B\u5e02\u5834\u8207\u9023\u9396\u8336\u98f2\u54c1\u724c\u5408\u4f5c\uff0c\u5982\u8def\u6613\u838e\u3001\u5929\u4ec1\u8317\u8336\u3001\u5927\u82d1\u5b50\u7b49\uff0c\u4ee5\u8d85\u904e\u516d\u6210\u76842B\u71df\u6536\u7a69\u5b9a\u4e86\u8ca1\u52d9\u9ad4\u8cea\u3002\u5efa\u7acb\u8d77\u77e5\u540d\u5ea6\u5f8c\uff0c\u518d\u4ee5\u539f\u7269\u6599\u512a\u52e2\u7a4d\u6975\u5c55\u958b\u8de8\u754c\u5408\u4f5c\uff0c\u5982\u806f\u540d\u5927\u6c5f\u751f\u91ab\u7684\u300c\u73bb\u599e\u512a\u683c\u98f2\u300d\u3001\u806f\u540d\u5168\u5bb6\u7684\u300cMilky Summer\u300d\u5976\u9999\u7cfb\u5217\u5546\u54c1\u7b49\u3002\u5982\u4eca\u7684\u9bae\u4e73\u574a\u5df2\u6210\u70ba\u53f0\u7063\u7cbe\u54c1\u9bae\u4e73\u7684\u4ee3\u540d\u8a5e\u3002<\/p>\n

\u54c1\u724c\u6210\u719f\u671f(Maturity)<\/strong><\/span>
\n\u6307\u54c1\u724c\u5e02\u5360\u7387\u8da8\u65bc\u7a69\u5b9a\uff0c\u5e02\u5834\u9700\u6c42\u8da8\u7de9\u3001\u6f5b\u5728\u6d88\u8cbb\u8005\u8b8a\u5c11\u3001\u7af6\u722d\u8005\u773e\u751a\u81f3\u4f9b\u904e\u65bc\u6c42\u3002\u4f46\u54c1\u724c\u77e5\u540d\u5ea6\u8207\u5fe0\u8aa0\u5ea6\u63d0\u9ad8\uff0c\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u7684\u8a8d\u77e5\u4e5f\u76f8\u5c0d\u7a69\u56fa\uff0c\u64c1\u6709\u4e00\u5b9a\u7684\u5e02\u5834\u5730\u4f4d\u3002\u6b64\u6642\u671f\u7684\u7b56\u7565\u91cd\u9ede\u5728\u65bc\u300c\u5275\u65b0\u9ad4\u9a57\u300d\uff0c\u9700\u4ee5\u4e0d\u4e00\u6a23\u7684\u3001\u500b\u6027\u5316\u7684\u54c1\u724c\u9ad4\u9a57\uff0c\u91cd\u65b0\u523a\u6fc0\u6d88\u8cbb\u8005\u7684\u8a8d\u77e5\u3001\u52a0\u6df1\u5f7c\u6b64\u7684\u4e92\u52d5\u8207\u60c5\u611f\u9023\u7d50\uff0c\u4f8b\u5982\u57f9\u990a\u9867\u5ba2\u793e\u7fa4\u3001\u5efa\u7acb\u6703\u54e1\u5236\u5ea6\u3001\u8f49\u6230\u570b\u969b\u5e02\u5834\uff0c\u4ee5\u5275\u9020\u54c1\u724c\u7684\u7b2c\u4e8c\u6210\u9577\u66f2\u7dda(The Second Curve)\u3002<\/p>\n

\"\"
\u5716\u7247\u4f86\u6e90\uff1a\u9ea5\u5473\u767b<\/figcaption><\/figure>\n

\u4ee5\u65e9\u9910\u5e97\u8001\u724c\u9ea5\u5473\u767b<\/a><\/span>\u70ba\u4f8b\uff0c\u5728\u8d85\u5546\u5373\u98df\u65e9\u9910\u8207\u9023\u9396\u5496\u5561\u5e97\uff08\u5982\u661f\u5df4\u514b\uff09\u7684\u593e\u653b\u4e0b\uff0c\u9ea5\u5473\u767b\u65bc2020\u5e74\u958b\u59cb\u7784\u6e96\u5916\u5e36\u65e9\u5348\u9910\u5e02\u5834\uff0c\u9678\u7e8c\u5728\u591a\u5bb6\u76f4\u71df\u5e97\u5167\u5c0e\u5165\u300cToGo\u300d\u5e97\u5340\u3001\u4ee5\u53ca\u63a8\u51fa\u300c\u9ea5\u5473\u767bPay\u300dApp\uff0c\u4ee5\u65b9\u4fbf\u5feb\u53d6\u7684\u65e9\u9910\u4fdd\u6eab\u6ac3\u7d50\u5408App\u9810\u7d04\u9910\u9ede\u670d\u52d9\uff0c\u8a66\u5716\u89e3\u6c7a\u8cb7\u65e9\u9910\u8981\u6392\u968a\u4e45\u5019\u7684\u554f\u984c\uff0c\u4e26\u5438\u5f15\u66f4\u591a\u6709\u5916\u5e36\u9700\u6c42\u7684\u65b0\u5ba2\u3002\u64da\u5a92\u9ad4\u5831\u5c0e\uff0c\u6b64\u7b56\u7565\u70ba\u9ea5\u5473\u767b\u589e\u52a0\u4e86\u8fd17%\u7684\u65b0\u5ba2\uff0c\u5728\u75ab\u60c5\u9593\u66f4\u9006\u52e2\u6210\u9577\u8d85\u904e10%\u696d\u7e3e\u3002<\/p>\n

\u54c1\u724c\u8870\u9000\u671f(Decline)<\/strong><\/span>
\n\u5728\u6d88\u8cbb\u9700\u6c42\u77ac\u606f\u842c\u8b8a\u3001\u7522\u54c1\u8fed\u4ee3\u5feb\u901f\u7684\u6642\u4ee3\uff0c\u7576\u54c1\u724c\u7121\u6cd5\u8ddf\u4e0a\u5e02\u5834\u8da8\u52e2\u6216\u958b\u5275\u66f4\u591a\u53ef\u80fd\u6027\u6642\uff0c\u6d88\u8cbb\u8005\u5c31\u6703\u5931\u53bb\u8208\u8da3\uff0c\u9023\u5e36\u54c1\u724c\u5f71\u97ff\u529b\u7684\u4e0b\u964d\u751a\u81f3\u6d88\u5931\uff0c\u9762\u81e8\u6eef\u92b7\u8207\u6dd8\u6c70\u7684\u5371\u6a5f\u3002Shopline\u8a8d\u70ba\u300c\u6578\u64da\u512a\u5316\u300d\u662f\u6b64\u6642\u671f\u7684\u7b56\u7565\u91cd\u9ede\uff0c\u8981\u4ee5\u672a\u96e8\u7da2\u7e46\u7684\u614b\u5ea6\u4f86\u6e1b\u7de9\u54c1\u724c\u8870\u9000\u7684\u7a0b\u5ea6\uff1b\u6578\u64da\u9867\u554fMigo\u5247\u6307\u51fa\uff0c\u900f\u904e\u591a\u7a2e\u7dad\u5ea6\u7684\u6578\u64da\u5100\u8868\u677f\uff0c\u5c07\u6578\u64da\u5206\u6790\u518d\u512a\u5316\uff0c\u5f9e\u4e2d\u767c\u73fe\u554f\u984c\u4e26\u654f\u6377\u5730\u4fee\u6b63\u8abf\u6574\uff0c\u4f86\u978f\u56fa\u5fe0\u8aa0\u5ea6\u8f03\u9ad8\u7684\u6d88\u8cbb\u8005\uff0c\u76e1\u529b\u63d0\u5347\u9867\u5ba2\u7684\u7d42\u751f\u50f9\u503c(Custumer Lifetime Value)\u3002<\/p>\n

\u800c\u300c\u54c1\u724c\u518d\u9020\u300d\u4e5f\u5e38\u662f\u7528\u4f86\u56e0\u61c9\u54c1\u724c\u8870\u9000\u7684\u7b56\u7565\u3002\u5728EXP\u300a\u54c1\u724c\u518d\u9020\u6700\u4f73\u6642\u6a5f\uff1f\u5148\u554f\u81ea\u5df1\u90196\u500b\u554f\u984c<\/a><\/span>\u300b\u4e00\u6587\u4e2d\u66fe\u5206\u4eab\u904e\uff0c\u7576\u7d93\u71df\u8005\u610f\u8b58\u5230\uff1a\u54c1\u724c\u5f62\u8c61\u8207\u6642\u4e0b\u8da8\u52e2\u9010\u6f38\u812b\u7bc0\u3001\u8207\u7af6\u722d\u8005\u7684\u5dee\u7570\u548c\u512a\u52e2\u9010\u6f38\u7e2e\u5c0f\u3001\u4f01\u696d\u8207\u7d44\u7e54\u7684\u71df\u904b\u65b9\u5411\u6709\u5927\u5e45\u5ea6\u8f49\u8b8a\u7b49\u72c0\u6cc1\u6642\uff0c\u5176\u5be6\u5c31\u96b1\u85cf\u8457\u54c1\u724c\u8870\u9000\u7684\u96b1\u6182\uff0c\u8a72\u601d\u8003\u662f\u5426\u8981\u9032\u884c\u518d\u9020\uff0c\u4ee5\u514d\u932f\u904e\u6700\u4f73\u6642\u6a5f\u3002<\/p>\n

 <\/p>\n

\u7e3d\u7d50<\/strong><\/p>\n

1. \u6aa2\u8996\u7b56\u7565\u662f\u5426\u504f\u96e2\u4e86\u7576\u521d\u7684\u54c1\u724c\u5b9a\u4f4d\uff1f\u78ba\u4fdd\u5169\u8005\u662f\u4e00\u8108\u76f8\u627f\u3001\u9023\u8cab\u4e14\u6709\u4e00\u81f4\u6027\u7684\u3002<\/strong>\r\n2. \u7b56\u7565\u8981\u4f86\u81ea\u5c0d\u6d88\u8cbb\u8005\u7684\u6d1e\u5bdf\uff0c\u4e0d\u662f\u6191\u611f\u89ba\u3002\u53ef\u501f\u52a9\u6d88\u8cbb\u8005\u6578\u64da\u5eab\u3001\u50f9\u503c\u8981\u7d20\u91d1\u5b57\u5854\u7b49\u5de5\u5177\uff0c\u7372\u5f97\u8f03\u5ba2\u89c0\u7684\u5206\u6790\u8996\u89d2\u3002<\/strong>\r\n3. \u96a8\u8457\u54c1\u724c\u7684\u56db\u500b\u751f\u547d\u9031\u671f\u4f86\u8abf\u6574\u7b56\u7565\u65b9\u5411\u3002\u5b55\u80b2\u671f\uff0d\u589e\u5f37\u5546\u54c1\u529b\u3001\u6210\u9577\u671f\uff0d\u5275\u9020\u65b0\u820a\u5ba2\u53e3\u7891\u3001\u6210\u719f\u671f\uff0d\u500b\u6027\u5316\u9ad4\u9a57\u5275\u65b0\u3001\u8870\u9000\u671f\uff0d\u52a0\u5f37\u6578\u64da\u512a\u5316\u6216\u8003\u616e\u54c1\u724c\u518d\u9020\u3002<\/strong><\/pre>\n
 <\/p>\n
\u60f3\u4e86\u89e3\u5982\u4f55\u628a\u54c1\u724c\u5b9a\u4f4d\uff0c\u843d\u5be6\u5230\u54c1\u724c\u7b56\u7565\u7684\u64ec\u5b9a\uff1f\u6b61\u8fce\u8207\u6211\u5011\u806f\u7e6b\u3002<\/p>\n
–<\/p>\n
\u9996\u5716\u5716\u7247\u4f86\u6e90\uff5cUnsplash<\/a>
\n\u64b0\u6587\uff5cEXP \u5275\u749f\u570b\u969b\u54c1\u724c\u9867\u554f<\/p>\n
 <\/p>\n
\u66f4\u591a\u6587\u7ae0\u63a8\u85a6\uff1a
\n\u4ec0\u9ebc\u662f\u54c1\u724c\u8a2d\u8a08\uff1f\u54c1\u724c\u8a2d\u8a08\u4e94\u5927\u6210\u529f\u95dc\u9375\uff0c\u8b93\u54c1\u724c\u6548\u76ca\u6700\u5927\u5316<\/a>
\n\u54c1\u724c\u5b9a\u4f4d\u524d\u5206\u6790\u524d\uff0c\u4f60\u4e0d\u80fd\u4e0d\u77e5\u9053\u76848\u500b\u54c1\u724c\u89c0\u5ff5<\/a>
\n\u300c\u54c1\u724c\u806f\u540d\u300d\u5f37\u5f37\u806f\u624b\uff0c\u8b93\u54c1\u724c\u884c\u92b7\u4e8b\u534a\u529f\u500d\uff01\uff5c\u54c1\u724c\u7d93\u71df<\/a>
\n\u5e02\u5834\u5b9a\u4f4d\u7b49\u65bc\u54c1\u724c\u5b9a\u4f4d\uff1f\u53ef\u80fd\u6f5b\u85cf\u8457\u54c1\u724c\u5371\u6a5f<\/a><\/span><\/span>
\n\u300c\u54c1\u724c\u5f62\u8c61\u300d\u5982\u4f55\u5f62\u6210\uff1f\u54c1\u724c\u5f62\u8c61\u5207\u52ff\u53ea\u505a\u8868\u9762\u529f\u592b\uff01<\/a><\/span>
\n\u6253\u9020\u54c1\u724c\u5f71\u97ff\u529b\uff0c\u4e0d\u53ef\u5ffd\u8996\u7684\u4e94\u5927\u95dc\u9375\u8981\u7d20\uff5c\u54c1\u724c\u5efa\u7acb<\/a><\/span>
\n<\/a>\u54c1\u724c\u518d\u9020\u6700\u4f73\u6642\u6a5f\uff1f<\/a>
\n<\/span><\/span>\u54c1\u724c\u5efa\u7acb\u6d41\u7a0b\u597d\u8907\u96dc\uff1f\u54c1\u724c\u898f\u52835\u6b65\u9a5f\uff0c\u5275\u9020\u54c1\u724c\u5f71\u97ff\u529b\uff01<\/a>
\n\u60c5\u7dd2\u50f9\u503c\u5c31\u662f\u6d88\u8cbb\u65b0\u52e2\u529b\uff0c\u88ab\u7406\u89e3\u3001\u88ab\u7642\u7652\u3001\u88ab\u76f8\u4fe1\uff0c\u6bd4\u6298\u6263\u66f4\u80fd\u7559\u4f4f\u4eba\u5fc3<\/a>
\n<\/span><\/p>\n
\u00a0<\/span><\/p>\n
\u95dc\u65bc EXP \u5275\u749f\u54c1\u724c\u9867\u554f<\/b><\/span><\/h2>\n
EXP \u5275\u749f\u54c1\u724c\u9867\u554f\u5718\u968a\u900f\u904e\u5c0d\u4f01\u696d\u8cc7\u6e90\u76e4\u9ede\u53ca\u6d88\u8cbb\u8005\u7814\u7a76\u6d1e\u5bdf\uff0c\u4ee5\u5546\u696d\u6a21\u5f0f\u3001\u54c1\u724c\u5b9a\u4f4d\u3001\u7b56\u7565\u898f\u5283\uff0c\u4e26\u6574\u5408\u54c1\u724c\u8a2d\u8a08\u7684\u601d\u7dad\uff0c\u5354\u52a9\u63d0\u5347\u54c1\u724c\u6574\u9ad4\u80fd\u91cf\u3002\u591a\u5e74\u4f86\uff0c\u5275\u749f\u5354\u52a9\u53f0\u7063\u8d85\u904e\u767e\u5bb6\u4f01\u696d\u5b8c\u6210\u54c1\u724c\u5efa\u7acb\u8207\u54c1\u724c\u91cd\u5851\uff0c\u5305\u62ec\u8461\u8404\u738b\u751f\u6280\u3001\u5168\u5bb6\u4fbf\u5229\u5546\u5e97\u3001\u5927\u53e4\u9435\u5668\u3001\u6797\u7fa9\u5091 SUPERACE\u3001EZTABLE\u2026\u7b49\u77e5\u540d\u4f01\u696d\u3002\u6211\u5011\u900f\u904e\u4f01\u696d\u8cc7\u6e90\u76e4\u9ede\u3001\u6d88\u8cbb\u8005\u6d1e\u5bdf\u3001\u5546\u696d\u6a21\u5f0f\u8a2d\u8a08\u3001\u54c1\u724c\u5b9a\u4f4d\u8207\u54c1\u724c\u7b56\u7565\u6574\u5408\u4ee5\u53ca\u54c1\u724c\u8a2d\u8a08\uff0c\u5354\u52a9\u4f01\u696d\u6253\u9020\u9577\u671f\u7af6\u722d\u529b\u3002<\/span><\/p>\n
<\/span><\/p>\n
EXP \u5275\u749f\u570b\u969b\u54c1\u724c\u9867\u554f<\/a>\uff5c\u00a0\u54c1\u724c\u7b56\u7565<\/a>\uff5c\u54c1\u724c\u5b9a\u4f4d<\/a>\uff5c\u54c1\u724c\u898f\u5283<\/a>\uff5c\u54c1\u724c\u8a2d\u8a08<\/a>\uff5cCIS\u54c1\u724c\u8b58\u5225\u8a2d\u8a08<\/a>\uff5c\u5305\u88dd\u8a2d\u8a08<\/a>\uff5c\u54c1\u724c\u884c\u92b7<\/a><\/span>
\n\u60a8\u9047\u5230\u54c1\u724c\u8f49\u578b\u3001\u54c1\u724c\u5347\u7d1a\u3001\u54c1\u724c\u6d3b\u5316\u2026\u7b49\u554f\u984c\u55ce\uff1f\u6b61\u8fce\u8207EXP\u806f\u7d61<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"
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