1.0EXP 創璟國際品牌顧問https://expup.com/tw參與式品牌共創 葡萄王轉型成功關鍵rich600338<blockquote class="wp-embedded-content" data-secret="lE6NnOQbwk"><a href="https://expup.com/tw/archives/5094">參與式品牌共創 葡萄王轉型成功關鍵</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://expup.com/tw/archives/5094/embed#?secret=lE6NnOQbwk" width="600" height="338" title="參與式品牌共創 葡萄王轉型成功關鍵 — EXP 創璟國際品牌顧問" data-secret="lE6NnOQbwk" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://expup.com/tw/wp-content/uploads/2016/04/2.jpg1871877面對品牌辨識度不高、消費族群老化等困境，葡萄王決定仰賴專業的品牌顧問EXP，替品牌進行由內而外的品牌年輕化，經過EXP的品牌規劃與品牌設計，這次的品牌改造工程非常成功，順利凝聚內部共識、釐清消費者樣貌。曾盛麟表示，因為這一連串的改變及創新，葡萄王深信｢消費者為王」的時代已正式開啟。